advertorial
Direct sales channel ticks all the boxes as new products make their mark for Fiskars
M
arket reaction to the addition of a new direct sales channel from Fiskars, which has been
designed to offer retailers a more personalised experience, has been overwhelmingly positive. Launched in March 2019 to provide direct
access to the extensive Fiskars range of market- leading gardening tools - and remove the requirement to order via a wholesaler – a team of local Fiskars representatives are now supporting trading partners to help attract customers and build business. Additionally, the direct sales channel from Fiskars offers the market’s lowest manufacturer minimum value at £150, giving retailers access to a variety of innovative and revolutionary products in both the easiest way possible, as well as at a low cost.
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www.gardencentreupdate.com
Martyn Richards is a member of the new direct sales team at Fiskars, bringing a wealth of experience with him to the role. Covering the South Wales, Midlands and South West regions for Fiskars, he has received in-depth product training to help prepare for the position. Martyn comments: “Fiskars is a well-regarded brand with a long established heritage. The initial response of the trade has been extremely positive, with a number of retailers enquiring as to how they can take advantage. The direct sales team is already working hand-in-hand with trading partners on how best to promote the unrivalled Fiskars range, create retail buzz and entice new sales. The new additions to our range for 2019 have also been well received, helping to further strengthen the Fiskars market proposition.” Martyn joins Adam Cane, who looks after the South East region, and Simon Hull, who covers the North and North Wales regions, to make up the new sales team.
The early success of the direct sales channel complements the recent introduction of a number of new and exciting additions to the entire Fiskars product portfolio, including extensions of the Light and Xact™ ranges.
A happy 2019
Fiskars has also supported the trade in 2019 through a consumer-focused marketing campaign, called 0% Stress, 100% Happiness, which promotes gardening as an escape from
busy lives, and a means to help people to relax and find happiness. Fiskars has been rewarding
satisfied customers as part of the campaign. Shoppers who spend a minimum of £50 on Fiskars products between 1 March and 30 June, will receive a £10 voucher if they are still happy with their purchase after 60 days. If they spend £100 they receive a £20 voucher. They can then return to the retailer and spend the voucher on anything in store. In the unlikely event the customer is unhappy with their purchase after 60 days, they will directly refund the cost to the consumer.
For more information on Fiskars gardening tools visit
www.fiskars.co.uk.
GCU June 2019
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