glee Fiskars at Glee 2019 - Helping to build your business
At Glee 2019, Fiskars will be showcasing its extensive range of innovative and high- performing gardening tools at its stand (8D80-E81), including the revolutionary new Norden Axe range.
Building on the company’s long Nordic heritage, the revolutionary Norden Axes are safe, sharp and durable. For the first time in Fiskars’ 300-year-old axe making history, the tools have a beautifully crafted wooden hickory handle. The axes marry old tradition with new technology to produce an axe that has wide appeal with guaranteed performance. Alongside the Norden Axe collection, the company will showcase its ever popular garden tool solutions, enabling visitors to see the visual impact of an attractive Fiskars product display.
Campaigns to drive sales for all Fiskars continues to lead the way when it comes to the delivery of results-driven marketing campaigns to help enhance sales for retail partners. This year’s ‘0% Stress, 100% Happiness’ rewarded customers who spent £50 on Fiskars garden tools with a £10 voucher to spend on anything in the same store, if they were still happy after 60 days. The campaign received much praise from the trade for enabling business-building opportunities and driving repeat visits to retailers. This is now being followed up with an autumn ‘0% Leaves, 100% Happiness’ campaign, which aims to capitalise on the increase in gardening activity in preparation for the winter months. Customers who purchase a Fiskars tool between 2nd September and 10th November, can enter into a competition to win a garden makeover contribution of £3,000, or one of 10 garden toolkits worth £370 each. Fiskars’ experienced sales representatives will
be on hand to answer any questions, demonstrate the tools and advise retailers on how to get the most from the autumn campaign. In addition, trade visitors to the stand will be able to take advantage of exclusive show discounts, as well as get further information on Fiskars’ new direct sales channel. To find out more, visit the Fiskars stand (8D80-E81) and chat to the team.
GCU August/September 2019
www.gardencentreupdate.com | 21
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