P19-20 Lighting:Layout 1 24/08/2021 18:24 Page 20 Lighting lFrom previous page
For the installer, it also protects you from unexpected rework, as Aci explains. “If the customer specifies a 70 degree beam angle, and then after installation, they realise they actually needed more like 90 degrees, there’s no need to replace and rework, you can just adjust the beam angle by rotating the front of the unit.” These premium highbays have another unique feature; on the reverse-
side, a winged heat sink design channels heat away from the light source. The integrated Sosen driver is also suspended securely away from the main unit, allowing a fully clear space for air circulation to drive away heat. “LED technology must be kept below 65°C, in order to preserve the
a replacement effort. However, the Elements Premium Multi Beam Angle Highbays from TIME LED features a patented beam angle adjustment technology, operated by rotation. This allows the consumer to swap easily between 70, 85, 105 degree beam angles, at the point of installation or over time, with a single product. “Our supplier holds the patent for this adjusting technology,” affirms
Levent Aci, co-founder and director of TIME LED’s parent company Pitacs, “and we hold an exclusive agreement with them for the UK market.”
performance and useable lifetime,” explains Aci. “In our in-house testing, these highbays were measuring at less than 45°C after 48 hours constant illumination.” The Elements Premium Highbays are also fitted with two metres of HO5RNF heat-resistant rubber cable. “This provides a greater flexibility of installation,” adds Linger, “allowing the customer to suspend the lights from the ceiling or to have an otherwise remote power source, without the need for extra cabling.” The quality of these products has really resonated with the market. “The thing that has been echoed by several of the wholesalers I spoke to, is how unusual it is to get this standard of build quality, at this price point,” reports Linger. “And the lumen count too, that has really surprised people.” For the electrical wholesaler and distributor’s operation, moreover, it’s a
particularly attractive prospect, as one product can cover three previous variants. This means the solution can be bought and sold in larger bulk, whilst held stock value can be reduced. “Instead of holding, say, 100 units of each beam angle variant, the wholesaler only needs to hold 100 units in total,” suggests Aci. “You’re holding less stock, and tying up less capital, but you’re still offering quality stock to fulfil all the typical use cases and specifications.”
The thing that has been echoed by several wholesalers is how unusual it is to get this standard of build quality, at this price point.
It’s a unique offering in the space. At best, other ‘adjustable’ beam angle
products require the highbay unit to be removed and disassembled, in order for the lens to be swapped out. In contrast, the TIME LED solution allows for the beam angle to be adjusted in situ, without even removing the unit from its installed position. “This saves the consumer a lot of time and effort,” confirms Linger, “and
moreover, without any disassembly, the consumer can be sure that the IP integrity of the product remains intact.”
“We are delighted to be offering this product to the UK market, because
it really works for the wholesaler, as well as their customer base,” confirms Linger. “Solutions like these don’t just futureproof the installation, they also provide a better basis from which to grow the wholesale business.”
20 | electrical wholesalerSeptember 2021
ewnews.co.uk
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