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We are all finding ways of accommodating different ways of working together and, in the midst of so much change, you’ll probably agree that now is not the time for anyone to be taking business risks with unknown, untested suppliers. In the busiest season for core product lines that installers rely on, like outdoor LED lighting, this is no time to be letting your customers down!Timeguardmanaging directorAndy Douglas explains more.
D
emand for the type of products we design at Timeguard will not disappear, and I think it would be fair to say that a good percentage of any ‘lost’ business since March is actually
business delayed. It follows that you need to be ready to meet the pent-up demand, and the safe option is the one you know and can trust. No doubt we will all be approaching financial commitments with heightened caution this season but, as a collaborative channel, we will manage our way through this period of change together. For our part as manufacturers, we’ve already invested in to having all the stock you’ll need ready for you.
Giving customers what they need There’s no need to teach grandmothers to suck eggs. We all understand the core needs in this market: something that looks good to the end user, something that provides opportunities to add value and profitability, and something that does a good job for years and years. Undoubtedly, installers will come up against price-sensitive jobs and customers, but there should be no need for them to compromise on the system components. Quite the reverse: good quality pays its way. Where there is a price differential between bucket shop and branded
quality, the difference is more than justified by design and specification, by the inherent value of the guarantee, and by installation efficiency. A product that really does what it promises, that is designed for easy fitting and won’t confuse the end user with unintelligible settings, is going to be a cheaper install. Professional installers get that. Timeguard delivers it. Having argued the case for the brand, let’s look at the Timeguard ranges.
We know what the top sellers by volume will be, and we understand the special requirements installers have for some jobs. So, we’ve got them all covered and enough stock to cover your needs. You just need to add your local knowledge to order them in the right volumes & proportions.
Flexibility One of the ‘Top’ products since its launch, is the LED PRO range, a range that really does tick all the boxes for professional installers and it’s also a great proposition for wholesale stockists too as you can rationalise total stock while still offering a full range of options.
10 | electrical wholesalerOctober 2020
For those of you still unfamiliar with the concept, LED PRO is a range of floodlights with interchangeable controls. Installers choose the most suitable floodlight power for
the job at hand, IE: 10W to 100W per flood, and then decide how they want it switched; PIR, photocell, RF remote, or as a slave - and combine the two together on site. Our sales team can help you to plan for the right stock combination.
Real lateral thinking – the LED PRO mix and match concept means plenty of choice and easy installation
Lights that really do flood It might sound simple, but the right sort of illumination can’t be taken for granted. When it’s right, it’s the signature of good quality design. Uncontrolled LED’s emit a straight beam so, if the floodlight isn’t
LED PRO floodlight with photocelll control option
designed to control and distribute the light evenly, the floodlight will have a spotlight-like effect when what people really want is a wide even spread of light. A quick check is to keep a look out for lenses over the diodes as that’s a sure tip that the designer has considered light beams and angles. Where you have a big area to illuminate, choose LED floodlights with arrays designed specifically to provide the ‘really wide’ beam you may need. It is an option we now offer across our ranges, including the LED-X rust- resistant models.
There's a new wide beam additon to the Tmeguard rust-resistant range
ewnews.co.uk
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