Lighting
Energy effi ciency meets innovation: the benefi ts of microwave sensors In this article, Chris Anderson, technical manager at Ansell Lighting, provides
greater insight into microwave sensors, their use and key sales techniques. W
ith electricity prices on the rise again this year and the race to net zero edging ever closer, energy
effi ciency continues to be a key factor in lighting specifi cation. For wholesalers, this means off ering a comprehensive selection of energy effi cient products within their lighting ranges. Sitting alongside LED and smart lighting solutions, microwave sensors are one must-have technology that should be a staple in any wholesale lighting range.
Microwave sensors are an innovative addition to lighting systems, designed to detect movement by emitting high-frequency electromagnetic waves. Using the principle of the ‘Doppler Eff ect,’ these waves bounce off objects and return to the sensor. Any disruption in the refl ection pattern, such as that caused by moving objects like people, is detected by the sensor, prompting the lighting system to activate automatically.
An excellent addition to any wholesale lighting range, microwave sensors are an ideal solution for installers seeking to specify highly effi cient lighting schemes and can provide a great boost to revenue streams.
In today’s market, this is perhaps the key selling point of the technology and something that should be the focus of promotional activity. By ensuring that lights are only switched on when needed, microwave sensors signifi cantly reduce energy consumption and prevent wastage in unoccupied spaces. This translates into lower
“When it comes to sales and promotion of microwave sensors, wholesalers should centre their messaging around their benefi ts.”
energy bills for end-users and signifi cant annual cost savings. It also supports measures to cut carbon footprint.
Microwave sensors are also extremely versatile. They can be used in almost any application across both residential and commercial settings and are ideal for both retrofi t and new construction projects. Microwave sensors work well in corridors, hallways, restrooms, garages and outdoor areas;
in essence any space where lights are commonly left ‘on’ in error and instant on/off functionality is desired.
When it comes to sales and promotion of microwave sensors, wholesalers should centre their messaging around these benefi ts. Whether through in-store merchandising, targeted email campaigns, or brochures for contractors and installers, the practical and fi nancial advantages of these devices are what matter most to customers. If possible, in-store product demonstrations are also extremely advantageous – giving customers a real understanding of how they work and their energy- saving potential and versatility.
Another important sales message to note is that although they are based on a similar concept,
20 | electrical wholesalerFebruary 2025
ewnews.co.uk
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44
