Ventilation
supporting your customers and your sales
For years, ventilation in our homes has been confined to kitchens and bathrooms, where it has been largely reactive to the activities taking place in those rooms.
Residential ventilation:
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ut now, with our increased understanding of the importance of Indoor Air Quality (IAQ), ventilation has become an industry in itself – one that is still undervalued and frequently misunderstood, but one that has excellent potential sales opportunities for electrical wholesalers who take the time to look for them. Paul Williams, Domus Ventilation product manager, explains.
Why is the quality of our indoor air important?
Well firstly, consider this: we spend up to 90% of our time indoors, whether in our homes, at work or during our leisure time. Yet indoor air pollution can be up to five times higher than external air pollution as a result of everyday activities such as cooking and cleaning, as well as the materials our homes and furniture are made from. Condensation and mould are also an issue in our climate.
Poor IAQ isn’t just uncomfortable (we have all been homes that feel unpleasantly ‘stuffy’), but is potentially harmful. It can increase the risk of
28 | electrical wholesalerApril 2025
“Regulations really do drive change, so it’s important to be aware of them and understand the opportunities they bring for added sales of ventilation equipment.”
respiratory and cardiovascular illness, cognitive impairment and even certain cancers.
Regulations driving change
With greater awareness of IAQ, which is achieving national news coverage, ventilation has emerged from the shadows and the requirements around it have become more stringent, especially so in new builds. Revised Building Regulations Part F Ventilation came into effect in 2022 and increased minimum ventilation rates across all sizes of properties. Building Regulations also covers overheating in Part O.
When it comes to landlords, social housing providers must abide by the Social Housing (Regulation) Act which, from October 2025, will
require landlords by law to fix damp and mould issues to strict deadlines as part of Awaab’s Law. That same law is now being introduced to the Renters’ Rights Bill which is currently going through parliament and is aimed at landlords in the private sector. The latter may well be passed before the summer is out.
Regulations really do drive change, so it’s important to be aware of them and understand the opportunities they bring for added sales of ventilation equipment.
Top four upsell opportunities Which brings me on to ventilation products that can provide you – and your customer in many cases – with added income: Intermittent extract fans
As mentioned, changes to Building Regulations require higher ventilation rates, regardless of the size of the property, and has removed natural ventilation (e.g. background vents) as an option in all but the least airtight homes (those with a design air permeability of ≥5). This will inevitably mean more powerful extract fans will be required. Domus Ventilation’s latest high
ewnews.co.uk
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