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Automotive


Front End | News EV rider Tom Ford, affectionately known as W ookie, has been a car man all his life. Steeped in motoring journalism and a


familiar face on car-related TV shows in the UK and abroad, he’s the associate editor of Top Gear Magazine and a driving force (pun definitely intended!) and associate editor at Electrifying.com. His mission these days is primarily centred on clearing the fog surrounding electric cars, and helping consumers to understand more about EVs and specific models in particular. Making the switch to an EV is easier if you have help from those in the know, after all. CIE contributor Aneela Rose speaks with Tom to unravel this often complex yet fascinating subject


Aneela Rose: First and foremost, Tom, what led you to get involved with Electrifying.com?


Tom Ford: Bluntly, Ginny Buckley (the CEO and founder of Electrifying.com). GB and I have known each other for more years than either of us care to remember, and when she had the idea to start a website and video channel devoted to de-mystifying the entire ecosystem around electric cars, she


asked me whether I’d like to be involved. Having spent most of my time in motoring journalism doing really silly things and - barely - getting away with it, I thought it was a fine idea to actually attempt some useful consumer journalism and presenting. Usually, I’m building things and then blowing them up, or driving something inappropriate to somewhere even less appropriate, but I love the idea of tech


transitions. And love them or loathe them, electric cars are making waves.


You’ve been a motoring journalist for more than two decades. In that time, we’ve seen a huge shift in attitudes surrounding electric vehicles. Has the momentum of that shift surprised you? The shift to electric is the biggest change this


business has seen in 100 years. Or should I say the shift back to electric - EVs were the originals, but cheap internal combustion- engine vehicles proved too useful to ignore back in the 1800s, when electric cars still suffered from the same problems we face today: they were considered expensive, and lacking range and easy recharging. I think the momentum behind EVs is really down to societal change in terms of wanting to do


14 February 2022


Components in Electronics


www.cieonline.co.uk


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