Footwear-OCT20-P20-21 Micam Review_Footwear_Jan10_p30 19/11/2020 19:42 Page 21


Satisfied with the outcome of the event, MICAM Chair, Siro Badon,


commented: “This edition of MICAM was held in a historical, unprecedented moment. We received thanks from operators for our courage and tenacity in proposing it. It represented a moment for the relaunching of business and has been the driving force for other events with which synergies have been built. The pandemic, which is constantly changing form, has created problems for our production sector, difficulties that we have experienced first-hand at MICAM. But we are hopeful for the future, first in line to create opportunities for companies in the supply chain and to support them on a daily basis. Because one can only get out of such a situation by working as a team, all rowing in the same direction. The entire fashion manufacturing industry is paying for the effects of this crisis, with a significant decline in turnover, especially in exports. It is clear that to overcome this phase, external help is needed, I am referring, in particular, to the institutions that must concretely support these events. Companies must be supported through economic incentives and tax relief. Trade fairs such as MICAM are not only an irreplaceable moment in which to do business but are also a vehicle to give international visibility to the excellence of ‘Made in Italy’ that is represented by companies in our sector”.


OCTOBER/NOVEMBER 2020 • FOOTWEAR TODAY


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