Footwear-OCT20-P20-21 Micam Review_Footwear_Jan10_p30 19/11/2020 19:41 Page 20


MICAM REVIEW


FASHION TRADE FAIRS ARE BACK #STRONGERTOGETHER


MICAM Milano, held September 20th-23rd at Fiera Milano Rho, Milan, Italy F


ive days of a virtuous alliance between new ideas, business and digital initiatives Over 16,000 buyers chose to believe in the relaunch of one of ‘Made in Italy’s’ most strategic sectors. With


their presence they rewarded the courage of all the exhibiting companies that chose to participate in MICAM Milano – the international footwear trade fair; MIPEL - the international event dedicated to leather goods and accessories; The OneMilano Special featured by MICAM - the women's haut-à-porter show; A New Point Of View - the special format by LINEAPELLE, that showcased the most exclusive semi-finished leather products; and HOMI Fashion & Jewels Exhibition - the event dedicated to jewellery and wearable fashion accessories. DaTE - the salon dedicated to avant-garde eyewear, held at the


‘Leopolda’ exhibition space in Florence and closely connected to the Milan exhibitions through their common desire to work in symbiosis - also sent positive signals, with the attendance of 1,000 buyers, both Italian and foreign.


20 • FOOTWEAR TODAY • OCTOBER/NOVEMBER 2020 A great team that has reaffirmed its willingness to be


#strongertogether and which represents the Italian manufacturing and export sectors, and which express creativity, innovation and craftsmanship. Of the buyers who visited the Milan exhibitions, 25% came from abroad, which stands as testament to a market that is coming back and is ready to restart with drive and determination; and they did buy, although in a measured way that reflects the difficulties of the present moment. Specifically, positive signals came from the neighbouring European countries of Switzerland, Germany, and France. With respect to the important presence of foreign buyers, special


thanks are due to the Ministry of Foreign Affairs and International Cooperation and to ITA, the Italian Trade Agency, who have confirmed their support. With the traditional “in-person” trade fairs now over, in the coming weeks, the digital tools implemented by the events will come into their own: applications, smart catalogues and business portals will allow for contact between exhibitors and buyers to continue without the limits imposed by restrictions on international travel.


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