TRADE SHOW NEWS: MICAM 93
MICAM 93, MILANO, Italy – March 13th to 15th 2022
MICAM 93: STYLE, SUSTAINABILITY AND NEW TRENDS The latest edition of MICAM Milano
was packed with new features. With 821 brands, the international footwear trade show at Fiera Milano Rho March 13 through 15 represents another opportunity to re-launch the industry at this time of growth in the market despite concern over the Ukraine conflict.
T
he Italian footwear industry showed signs of an upturn in 2021. Last year, sales grew +18.7% over 2020, to 12.7 billion euro. This is, however, still lower than pre- covid figures (-11% compared to 2019). Exports (+17.5% over the previous year) reached the second-best result ever in terms of value (10.3 billion euro), even taking inflation into account. The top two destinations performed particularly well: Switzerland (+16.2% in value over 2020 in the first 11 months) and France (+24%), traditionally associated with work performed on contract; while the USA (+42%) and China (+37.5%) also performed well above 2019 levels. The balance of trade was up (+22% between January and November) and is expected to be just under 5.2 billion over 12 months. According to Assocalzaturifici Chair Siro Badon: “After the collapse of 2020, a year heavily penalised by the lockdown and the restrictions imposed during the various waves of the pandemic, the sector has taken off again, with a physiological bounceback in the second
6 • FOOTWEAR TODAY • MARCH 2022
quarter followed by recovery at a less intense rhythm. This recovery is, however, uneven, and often insufficient to make up for companies’ losses. Only one company out of three has returned to pre-covid levels. Manufacturers are therefore looking forward to MICAM as an essential business appointment, an irreplaceable opportunity to negotiate orders and strengthen exports by penetrating new markets and consolidating existing ones. In this regard, we cannot help expressing great concern about the dramatic consequences that the economic sanctions on the Russian banking system as a result of the Ukraine conflict will have for Italian companies’ sales on this essential market. The order campaign was looking very promising despite the continuation of the pandemic, political tension and instability. But now, the collapse of the currency and the impossibility of conducting financial transactions with a number of banks have put yet another season at risk, despite many clients’ intention of visiting the trade fair to complete their purchases”.
THE EVENT: FIGURES ON THE 93RD MICAM
With 821 brands, the focus was again on the F/W 2022-2023 collections, with a wide range of footwear for all occasions for men, women, and children. Returning brands that will be coming back include Bikkembergs, Frau, Jeep, Nerogiardini, Nine West, and Wrangler. Moreover, to offer exhibitors important business opportunities, more than 100 international buyers and reporters from Europe, Africa, the US, Canada, Southeast Asia, and the Gulf Area attended, selected by ITA Agency, which has always played an active role in building a highly qualified, concrete opportunity for exhibitors to do business.
NEW THIS YEAR:
THE MICAM GREEN ZONE This year MICAM offered plenty of space for sustainability with the new MICAM Green Zone, an area that is intended to provide both a think-tank and a promotional opportunity for
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