FOOT-JAN22-PG04-08 News.qxd:Footwear_Jan10_p30 27/01/2022 21:31 Page 7
TRADE SHOW NEWS
SCOOP x PURE REVEALS ROCOCO-INSPIRED CREATIVE CAMPAIGN FOR AW22
P
remium contemporary womenswear show Scoop x Pure, taking place at the Truman Brewery London from Tuesday
8th – Thursday 10th February, is delighted to reveal its new campaign for the AW22 show. Continuing its flamboyant and colourful creative designs this season’s show campaign is a very cheeky and rococo take on love, fantasy, fun and style. Perhaps the most rebellious of design
styles, the rococo-inspired creative references the exceptionally ornamental and theatrical ‘style without rules’ period and will be emblazoned across the show interior as well as on social media, posters, and the stunning Scoop x Pure wool and silk scarves. Under the creative direction of Karen
Radley, founder and MD of the UK’s leading premium contemporary womenswear show Scoop, Scoop x Pure is set to showcase the most exciting Autumn/Winter 2022 collections from the best in show designers and labels across the Scoop and Pure London rosters, bringing together the very best premium and ready-to-wear womenswear and accessories collections from designers including Feri, Sancia, Louise Hendricks, Pom Amsterdam, Primrose Park and new faces including Way Out, Lam, Blanka Pukara, Mou, Norr Copenhagen and so many more. Karen Radley says: “The design team at Ratti S.p.A. Como and I have so
much fun developing the seasonal creative for Scoop. This season for Scoop x Pure AW22 is no exception. I love the cheeky fantastical Rococo inspired world. There is so much fun and fantasy throughout and I could spend hours taking in all the theatrical elements. It sets the tone for the February show and will provide a spectacular backdrop for our beautiful designers.”
MICAM SHOW MOVED TO MARCH 13-15th 2022 A
move to encourage the participation of international buyers, while ensuring peace of mind for all industry operators #BetterTogether: ALL FASHION EVENTS ARE MOVED TO MARCH Milan, 19 January
2022 - All fashion and accessory shows have been moved to March in order to meet operators from around the world in the best possible manner and offer more buyers the opportunity to participate. MICAM Milano, the international footwear trade fair, MIPEL, the international event for leather goods and accessories, and THE ONE MILANO, the haut-à-porter show, initially due to take place in February, have been moved to 13-15 March 2022, while the HOMI Fashion&Jewels Exhibition, the event dedicated to fashion jewellery and accessories, will partially overlap with these dates, being scheduled to take place - also at the Fiera Milano Rho exhibition centre - from 11 to 14 March. This new schedule, requested by the market and by industry operators, aims primarily at creating a platform that brings together the entire fashion system and offering the international audience of professional
#bettertogether
visitors a single, great business opportunity at a time of greater serenity. Ever aware that physical shows are indispensable in the fashion business, the organisers unanimously decided to reschedule the events, in keeping with the claim #BetterTogether and, above all, with the needs of the market. On these new dates, therefore, the fashion and accessories world will be able to highlight the creative spirit of so many companies whose collections continue to offer the highest standards of excellence in an event showcasing Italy’s outstanding quality, accompanied by the most interesting international proposals on the market. A winning mix that will attract qualified operators in a climate of renewed enthusiasm. We look forward to seeing you at MICAM Milano, MIPEL and THE ONE MILANO from 13 to 15 March 2022 and at HOMI Fashion&Jewels Exhibition from 11 to 14 March 2022.
JANUARY 2022 • FOOTWEAR TODAY
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