FOOT-JAN22-PG34-36 ROTM:Footwear_Jan10_p30 27/01/2022 22:21 Page 34
Q&A
Cheryl Taylor, Editor, talks to Claire Riding of The Kid’s Shoe Den, Rushden, Northamptonshire. Q&A:
Name: Claire Riding Shop(s): The Kids’ Shoe Den
Brands: Bobux, Clarks, Geox, Lelli Kelly, Ricosta, Shoesme, Start Rite, Superfit, Squelch & Slipfree
Home town: Rushden, Northamptonshire
Family: Claire has a son and Daughter; Emma has a son and Stuart and Donna have two daughters
34 • FOOTWEAR TODAY • JANUARY 2022
How did you get into footwear? Tell us about your background and your current business? When we saw that our local independent children’s shoe shop was closing down, we were devasted. We felt like there was still a need for it in Rushden and we wanted to give back to the community we grew up in and saw this as a perfect opportunity. So, my brother, Stuart and his wife, Donna bought the shoe shop and I retrained as a shoe fitter. We spent the rest of lockdown giving the shop a makeover and on April 12th 2021 The Kids’ Shoe Den opened its doors!
Where are your premises located and how many people do you employ? Tell us about your shop(s), the local area, your customers and their requirements? We are in Rushden, Northamptonshire (famous for its shoe making history) just off the High Street on Church Street. Currently it is just myself and Emma who work in the shop and Stuart and Donna behind the scenes. Emma and I both have years of experience working with children. I
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