BRAND PROFILE
LET EVERY STEP LEAVE AN IMPRESSION
What’s the story behind the brand? Red Tape, embracing the latest trends in international fashion while providing unparalleled comfort, Red Tape footwear has emerged as a frontrunner in international markets. Red Tape was founded in the year 1996 by Mirza Group. In fact, Red Tape brand is sold globally and earns significant overseas revenue. In the UK, where it is targeted at the men’s mid-segment category, it is amongst the leading brands in fashion footwear.
Other highlights of Red Tape presence in UK • Present across multiple brand outlets and leading chain stores • Accessible at 300 prime outlets and across 1200 shop windows • Available on topmost e-commerce websites
Apart from UK, Red Tape footwear is also sold in the USA, Canada and South Africa where it is present across 500+ shop windows.
Is there a brand philosophy? Red Tape as now, stands firm and established in the men's footwear range and recently adding 'Athleisure' has marked it as the epitome of the lifestyle brand.
What sets this brand apart from the rest? Red Tape has always been a brand which stood aloud and made its presence felt in the mid segment of Fashion Formals/Casual for Men’s. Red Tape stands for Urban Fashion to be Upfront & Bold.
Contact details for the Trade:
Red Tape Global | Mirza (UK) Ltd T: +44 1908 921 398
E:
info@redtapeglobal.com | W:
www.redtapeglobal.com
Does this brand offer a good profit margin for retailers? Yes, to all sections of the footwear business, where it is being supplied.
Where is the brand assembled/manufactured? Red Tape is manufactured in our own Mirza Factories, based in India.
Who is the agent? Red Tape is sold directly by Mirza International in India and Mirza (UK) Limited in the UK /USA &Canada. Thus allowing customers to buy directly from the source.
How is the brand marketed? Do you use social networking? We supply to various sections of the footwear trade and our customers are free to create their own point of sale items and marketing programmes.
Any famous customers? We supply most of the well-known High Street Retailers, Wholesalers and Internet companies.
12 • FOOTWEAR TODAY
• MARCH/APRIL 2018
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