Newness is key at Moda Footwear this season as the industry’s main event brings a host of new names on board. This autumn / winter 2018 sees an influx of brands never before seen at the event, confirming its position as the destination for buyers seeking to refresh their seasonal offer.
A
rriving from the West Coast with the undeniable style of California girls, Katy Perry Footwear is an exciting new addition to Moda. The collection
encapsulates the distinctive quirky style of the pop legend, while incorporating the key trends that are guaranteed to appeal across the women’s footwear demographic. Katy Perry Footwear is represented by Global Brands, which will also bring iconic label Fiorelli this season. Both footwear and accessories will be on show, making one of Britain’s department store favourites more accessible than ever this a/w 18.
Other debutantes this time around include Regatta Footwear. The legendary outdoor label will reveal all of its latest designs for the new season, putting style at the heart of performance shoes for men and women alike.
Bringing sports style to the show in the most understated of fashions,
Bensimon is the iconic French tennis shoe. UK buyers can see the full adult and children’s collections for the first time ever at Moda Footwear, and will have the chance to discover the brand that defines itselft as the most authentic, simple and affordable luxury shoe in the world.
For winter-specific style meanwhile, Moda Footwear has all bases covered.
Sheepskin specialist Emu Australia will arrive at the show this autumn, revealing an extensive range of warm, practical and stylish winter boots for adults and children alike. Those seeking sheepskin shoes and boots a bit closer to home meanwhile should take a look at new arrival Celtic & Co. Sourced, designed and made in Great Britain, Celtic & Co is the local heritage brand with global aspirations, and it’s one to watch this autumn.
For buyers, the new arrivals at Moda Footwear are an important element of
the show when it comes to inspiration and new ideas for the season ahead. “We always look for new brands at Moda Footwear, and that is why attending
trade shows is so very important to us as buyers”, says Lynn Clark, owner of Finale Shoes & Accessories in Corbridge, Northumberland. “If we see something wonderful or perfect for our customers, the budget will be available to buy it. Keeping the store up to date and offering our customers the latest styles and trends alongside classics they know and love is a key thought when we buy for each season, so new brands are always on our radar.”
Fellow independent retailer Andrew Marshall – owner of mini-chain
Strolling 4 Shoes with branches throughout Cumbria – agrees that new labels are a vital element of the trade show experience.
Emu Australia Celtic & Co
“We have a policy of dropping the three worst-performing brands every
season and introducing three new ones, so we are always looking for new and exciting brands at Moda Footwear,” he says. “It’s also our opportunity to view collection from our main suppliers – such as Rieker, Josef Seibel, Tamaris and Fly London. We like to keep the range fresh and varied, and we always have specific styles in mind based on what has sold well this season. Long boots for example are starting to get interest again, so I am keen to see the development of longer styles at this season’s show.”
Other new arrivals this season include boutique labels Lola Cruz and Bibi
Lou, unisex label Slydes and Gabicci Footwear, which will be an exciting addition to the men’s offer on the Lambretta stand.
Discover all of these new labels and more at Moda Footwear this season. See the full brand list and register to attend at
www.moda-uk.co.uk
Katy Perry Footwear The next edition of Moda Footwear will takes place 18-20 February 2018. Visitor registration is now open and free to trade buyers, visit
moda-uk.co.uk for more details.
JANUARY 2018 • FOOTWEAR TODAY
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