Cheryl Taylor, Editor, asks footwear retailer Paul Haslam of Haslams of Wilmslow, Cheshire, why he buys Waldlaufer?


How did you find out about the brand, where and when? We were one of the first retailers to stock the brand, we found them at the Dusseldorf trade fair many years ago.


Kindly tell us about your shop, its location and your customers? We have been trading for 40 years now, we recently relocated to a bigger unit on the main high street in Wilmslow over 4 years ago. We have many loyal customers who love the Waldlaufer brand.


What made you decide to buy this brand? Good quality shoes for the price, several ranges with different width fittings, broad to extra broad widths and with some fashionable styles.


20 • FOOTWEAR TODAY • FEBRUARY 2020


Which features of the brand do you like best and why? They have removeable insoles which is a necessary if the customer has orthotics, they have a very good B2B online ordering system with quick delivery and MINIMAL packaging, some companies put so much needless packaging in their shoe boxes.


How does this brand compare with other brands in the same category you stock/have stocked? We have many other brands similar, the only brand which comes close is Remonte.


Which styles have worked best for you? The best styles we do are 549002 Hegli chunky loafer, 431000 a traditional moccasin called Harriet, 496301 Henni Double velcro which has traditionally been a best seller for the company


and is available in around 20 different finishes, K01304 Katja-Soft which is a stretch upper K-fit – great for problem feet and 471240 which is Waldläufer’s reliable waterproof walking shoe – Holly.


Is the brand one of your best-sellers? Where does it stand price-wise? Yes, this is one of my best-selling brands, price wise middle of the road at affordable prices.


Have you recommended the brand to other retailers? Yes, I have.


Please tell about the service you receive from the manufacturer? The service is excellent, right from the agent to the people in Germany.


Waldläufer @ Haslams of Wilmslow,


9 Grove St, Wilmslow, Cheshire SK9 1DT Tel: 01625 525980


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