COMMENT April 2023 Automation Smarter solutions for industrial efficiency automationmagazine.co.uk April 2023


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When it comes to data, end users are still not in the driving seat


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recent global study reveals that 30% of US consumers do not trust anyone to manage the vast amount of data being collected by today’s increasingly connected cars. That presents a significant challenge to manufacturers as they look for returns on the huge investments they have made into digital offerings, but one that connectivity firm VNC Automotive claims could be resolved with a degree of transparency.


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The Deloitte 2023 Global Automotive Consumer Study showed that consumers are willing to share their personal information if it means gaining access to vehicle health and maintenance updates, traffic congestion information and updates to improve road safety. However, it also highlighted how trust issues – particularly in Europe – are holding them back. As vehicles become more connected, their functionality has grown increasingly data driven. Often that data is supplied by third-party providers and moves across multiple networks and platforms, with each link in the chain carrying its own implications in terms of privacy, security and legislative compliance.


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Peter Galek, Product Engineering Director at VNC Automotive says: “The industry’s current solution is to lock that functionality behind an impenetrable legal waiver that must be begrudgingly accepted before access is granted. This approach, almost by design, makes it largely impossible to know what is being agreed to, which in turn has inadvertently helped to foster this lack of trust.”


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App store purveyors such as Google and Apple have responded to similar challenges by attempting to be more transparent about how their customers’ data is used. This has included introducing new, more granular privacy controls that allow customers a greater say over what an app can and can’t do. This can certainly help, but collecting data and using it for purposes not made fully transparent and not being able to easily opt out of will always remain an uncomfortable terrain for users – whether for consumer devices, communications or social media platforms, and now cars.


Stella Josifovska, Editor CM MY CY CMY K


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