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ERP/E-COMMERCE Digital solutions must form the backbone of a business’ ability to
respond and adapt. From industry-specific ERP systems to an all-in-one e-commerce solution, food businesses can keep pace with new customer trends and stay competitive in this ever-evolving landscape
prepared to make significant lifestyle changes to reduce their carbon footprint, it is clear that the food industry needs to mirror this attitude. Consumers are also after more
transparency of the food they’re buying, from field to fork. Automation techniques can improve traceability and visibility over the entire product line, highlighting how businesses use and waste materials, and how they can reuse products for better forecasting. An effective end-to-end solution, such as a
food-specific ERP system, uses high-quality lot tracking and inventory management software to track everything from raw food ingredients to finished products in real-time, regardless of where they are in the distribution process. This provides businesses with access to the entire history of items, lots, and serial numbers in one single interface and helps them understand where they can reduce their chain carbon footprint by minimising travel throughout the supply chain. Food businesses should also translate this information to the customer. Information on country of origin appeals to
conscious consumers who are interested in knowing where their food comes from, helping
them make more informed, healthy, and sustainable food choices. If businesses are able to clearly demonstrate transport miles and animal welfare standards through transparent supply chains, they will appeal to more customers and help tackle environmental challenges in the food industry. 3. It’s all about convenience in food-to-go –
does your service match up? Greater service convenience isn’t strictly
limited to the food-to-go sector. Consumer research shows that even post-pandemic, 90% of shoppers still plan to look towards digital channels for their groceries – and this trend has been largely driven by the recent uptake in hybrid work setups. This presents the food industry with a lucrative opportunity to obtain new customers with services such as food delivery or ‘click and collect’. Improving the omnichannel customer
loyalty experience can be a key way for food businesses to engage with customers outside
of the store. Both Greggs and Pure have recently launched apps and subscription models to enhance customer convenience by acting as a one-stop shop for click and collect, delivery and receiving discounts. An all-in-one e-commerce platform will
help businesses better service customers and process orders round-the-clock. For instance, AI-based recommendations can suggest personalised content to customers, increasing conversion rates, basket value, user experience and loyalty. This gives customers the same seamless, consistent shopping experience they would expect in-store.
Columbus UK
www.columbusglobal.com/en-gb/
KATflow 200 Handheld clamp-on flowmeter
Non-invasive ultrasonic flow measurement from the clamp-on specialists
+44 (0) 2476 714 111 •
info@katronic.co.uk •
www.katronic.com NOVEMBER 2022 | PROCESS & CONTROL 47
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