Editor’s choice
Why simplicity beats jargon every time
In the words of American author and motivational speaker, Tony Robbins, “complexity is the enemy of execution”. Translating even the most complicated of topics into clear, understandable language is vital to getting things done. Leading low-code platform for streaming analytics, automation and integration for the industrial IoT, Crosser, is designed with this philosophy in mind. Here, Crosser’s CMO and co- founder Johan Jonzon, explains why the company battles against IoT buzzwords.
I
ndustrial IoT projects are complex engagements. OT (Operational Technologies), IT and Data Science
businesses are working together on the same projects, adding buzzwords, abbreviations and technical terminology to the jargon. All, of course, with the same goal - but different angles, meanings and preunderstandings. Academic research around the use of
science and technology jargon indicates that it impairs a person’s ability to process scientific information, which can result in a greater resistance to persuasion, and an increased perception of risk. If people do not understand a new technology, they are less likely to adopt it, even if it could be beneficial to business.
A CLOud Of COnfusIOn The world of industrial IoT is riddled with buzzwords and acronyms that can leave non-
experts in a cloud of confusion. Exacerbating the situation further, the same words are used to refer to different concepts. Take the phrase edge computing, for example. The concept of edge computing is the same across all sectors - to bring the processing closer to the devices that generate the data - but its physical positioning and applications vary. For example, within telecommunications,
the edge is described as the last physical point of connection in cellular networks. In IT, the edge is somewhere between the data source and the cloud, depending on the use case. And within the OT sector, edge is often the first processing point after the machine. On the application side, the
edge is used as the processing point for analytics, actions and
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May 2021 Instrumentation Monthly
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