• • • EDITOR’S INTERVIEW • • •
“There are some savvy people in this industry and they will prosper,” he said. “Just like any industry, the good ones will always be around.” In the last 18 months, Niglon entered control and automation market and Oliver said that’s going to be a real focus the business and its sales team moving forwards.
“I think we’ve got plenty of products to be getting on with and we can sell so much more of what we’ve got,” Oliver said. “For Niglon going forwards, so many people
still don’t realise the breadth of what we do. Niglon has always been the wholesalers’ best kept secret. It is a relatively small company within the industry, but we’ve got real ambitions to go grow. “We want to be aggressive and get our name out there, but we don’t want to compromise on the quality of the products.”
“It’s going to be challenging for us,” he said.
“With Niglon operating in several different product categories, if an area in the market is slower, the business is not just reliant on one area. “The exciting bit will be growing the more industrial side of our product offering and hopefully continue to get stockists on the domestic side, where we can.
“I think there is strong growth achievable in the industrial control and automation ranges.”
Oliver said that every conversation at the moment has an EV/solar slant to it. “That’s going to be massive business,” he said, “although Niglon is only on the fringes of that. “That’s quite exciting, because that’s area of business that will gon from X to Y ina very short time and that’s exciting to watch you, even if you’re sort of on the sidelines,” Oliver said that a lot of Niglon’s customers are switched on to EV.
Oliver said that customer relationships are borne through providing a consistent, good level of service.
“Niglon is not a faceless organisation,” Oliver
said. “As a smaller organisation, we’re pretty agile in terms of making decisions. We endeavour to give a level of level of service which a larger company might struggle with. “There’s a level of trust there. Trust us and give
us a try and you won’t be disappointed. We pride ourselves in trying to do a good job.”
18 ELECTRICAL ENGINEERING • FEBRUARY 2023
electricalengineeringmagazine.co.uk
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