The National Franchise Exhibition | 16 & 17 February | NEC, Birmingham Event Preview Growing Your Own


Business Workshops Attend interactive workshop sessions on the latest business trends to equip yourself with the skills to build and sustain a successful business.


Friday 16 February


11:15 – 12:00 Raising finance through crowdfunding • How crowdfunding works


• What is crowdfunding and why it is important for you to be aware of


• How to prepare for a crowdfunding raise for your business


Sonal Shah & Haico Van Der Steen, Simple Backing


12:30 – 13:15 Likes in your pocket – managing your social media on the move • Optimising social media for mobile • Managing your business accounts on the go


• The importance of scheduling content


David Glenwright, JC Social Media


13:45 – 14:30 Are you making the 3 most common sales mistakes? • A crash course in sales for non-sales people • Handling objections effectively


• Avoiding having to chase customers


Jeremy Jacobs, The Sales Rainmaker


15:00 – 15:45 The power of PR • What is PR and how can it help firms grow?


• What makes a good story and how can you secure coverage in the traditional and new media?


• PR dos & don’ts and examples of successful PR for SMEs


Peter Murray, Cicero Group


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Anthony Tattum, Big Cat


Workshop Zone Saturday 16 February


11:30 – 12:15 Buyology – welcome to the freemium generation • Generating an endless stream of online enquiries • Leveraging online media to get customers to spend more • Aligning your strategy to how customers buy in the social media age


Adrian Marks, enjoy! Marketing


12:30 – 13:15 Business planning made simple • Why you need a business plan • How to prepare an effective document


• How to use your business plan


Chris Roberts, Franchise Finance


13:30 – 14:15 SEO: Search engine marketing 101 • What is search engine marketing? • How to effectively implement it


• Hints and tips from SEO experts


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