The National Franchise Exhibition | 13 & 14 October | NEC, Birmingham Event Preview


Saturday 14 October


11:15 – 12:00 Connecting with customers


• Why 21st century PR is not just effective, but essential for your business


• Knowing your market and growing support for your business


• Building and sustaining relationships with your customers – speaking their language and using their media


• How can I make PR work for me? Practical steps you can take now


Andy Brown, Black Sheep PR


12:30 – 13:15 Building a profitable business that works for you • How to increase your profit by 61 per cent • How to get the most out of your time • Use the world’s best system to build your business


James Vincent, ActionCOACH


13:45 – 14:30 The franchise disruptor concept - how being different will win you business


• How the franchise disruptor concept generates revenue


• Understand why being positively disruptive is useful in business


• Learn ideas for being different, unpredictable and unexpected


• Stand out from the crowd to win new business


Sarah Carlile, Coconut Creatives


15:00 – 15:45 The thousand-word tweet – making an impact with imagery


• The different types of media used in social media and how they typically perform


• How to both identify and compose pieces of media that are more likely to perform well


• Third-party tools and apps that you can use to drastically enhance the quality of your media


• The impact of new and emerging technologies on social media strategies, including live video, 360 images, and virtual reality


David Glenwright, JC Social Media


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