Event Preview


The National Franchise Exhibition | 13 & 14 October | NEC, Birmingham Growing Your Own


Business Workshops Develop the key business skills required to build and sustain a successful business with the help of these interactive workshops.


Friday 13 October


11:15 – 12:00 Buy-ology – how to generate endless enquiries from digital marketing and social media • How to create irrationally passionate customers


• How to multiply your online enquiries by ten almost overnight


• How to leverage triggers to get customers spending more money more often


• How to implement a profit-boosting four-step model into your marketing


Adrian Marks, enjoy! Marketing


12:30 – 13:15 20 sales insights in 20 minutes • What motivates customers to buy? • What stops customers from buying? • What makes your customers tick?


Jeremy Jacobs, The Sales Rainmaker


15:00 – 15:45 Creating a profitable franchise by delivering an amazing customer experience


• The difference between customer experience and customer service


• Why customer experience should be the number one priority of the franchisor


• Why it is crucial to the success of the franchisee • The difference between success and failure • Outstanding results deliver sustainable growth


Craig McVoy, Beyond Brand


13:45 – 14:30 Building a profitable business that works for you • How to increase your profit by 61 per cent • How to get the most out of your time


• Use the world’s best system to build your business


John Asquith, ActionCOACH


Workshop Zone


12 | FranchiseInfo.co.uk


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