Santa Fe Relocation was


recognised for its “human-focused approach,” which combined innovation with client care and cultural sensitivity. Meanwhile, NYC Navigator’s local category win reflected a growing trend toward empathetic, personalised support, particularly for families and assignees adjusting to new environments. Their community- focused, multilingual, and female- led team reflects an ongoing shift in the sector towards wellbeing and emotional support for relocating employees and their families.


TECHNOLOGY & AI AS CATALYSTS FOR TRANSFORMATION The growing role of artificial intelligence and analytics in global mobility was recognised in The Cozm’s win in the Excellence in Technology or Analytics category. The company's AI-powered compliance platform demonstrates how digital innovation is reshaping mobility functions, and how back- end processes can be speeded up to enable organisations to be more agile when it comes to visa applications and placements, doing a job in a matter of minutes which might previously have taken days or weeks to complete. As Olu Euba, Associate


Director, Global Talent Mobility of WPP, noted when presenting the award, AI is not only transforming advertising but is now core


to


collaboration, ideation, and operations in global mobility. The


entries all showed how they were implementing smart, scalable solutions that can free mobility teams from their repetitive tasks and growing administrative burden and allow them to focus on strategic impact. This then enables them to influence the business in a more strategic way, and build human relationships both internally and externally. This will be particularly important in the future as mobility staff and departments are now taking on a wider role and are often being asked to manage requests to work remotely as well as managing the logistics of moving families across international borders.


INCLUSIVE LEADERSHIP & HEALTHY WORKPLACES The Excellence in Talent Management award, won by Icon, reflected another emerging trend around the need for leaders to create inclusive, connected workplace cultures across hybrid and dispersed workforces. Icon impressed judges with its authentic “people-first” approach, integrating remote and on-site employees into a workplace culture that included everyone. This


with the


recognition aligns broader


leadership


conversations held at the event’s Global Leadership Forum and echoed in Professor Vlatka Hlupic’s keynote speech for the awards, which emphasised the importance of purpose-driven cultures and emotionally intelligent leadership as essential for retaining talent, making workplaces purposeful and


improving business performance. Professor Dame Vlatka Hlupic, who is the author and creator of The Management Shift, emphasised in her keynote speech for the awards how important it was to create a culture of human engagement in the workplace, and how leaders can transform their organisations if they move away from a ‘command and control’ model to one of inclusive leadership.


THE GLOBAL MOBILITY FUNCTION AS A BUSINESS ENABLER Winners in policy and relocation categories, such as A Y & J Solicitors and Synergy Global Housing, demonstrated that mobility is no longer just a support function but a strategic enabler of growth. A Y & J Solicitors was praised for their ‘bold vision and leadership’ in UK immigration, showcasing how specialist firms can lead with innovation and long-term thinking when winning the Excellence in Global Mobility: Global Policy Design or Implementation. Synergy’s serviced apartment solutions which won the Best Serviced Apartment award, reflected the growing complexity and demands of international assignments, where governance, sustainability, and employee wellbeing must go hand-in-hand, and where


specialists can help


companies find accommodation in new regions and cities, sometimes in remote and unconventional housing.


13


THINK GLOBAL PEOPLE & RELOCATE AWARDS


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