“We’re also bridging the gap between releasing music and playing it out. New artists on the label get their first bookings at our events, support from DJs, and the content they need to grow. It’s not just a release; it’s the beginning of a journey. We push each other forward. It’s a full ecosystem.”
This approach is refreshingly pragmatic and emotionally intelligent — his idea of mentorship rooted not in gatekeeping or ego, but in demystifying the often opaque mechanisms of the music industry.
“Mentorship is key. When I meet artists in real life, I share tips on everything — from branding and social media to how to get tracks into the right hands. A lot of these things might seem obvious, but for new artists, they’re often a mystery. We also try to take care of the infrastructure so the artist can just focus on the art, not the admin.”
Sweet Nothing exists in a complex ecosystem, where labels are increasingly pressured to become content farms dictated by algorithms. Pegassi, however, has found a rare solution: by funding the platform through his career, he preserves its creative freedom.
“We’re in a privileged position because Sweet Nothing is artist-driven. Pegassi is doing well, so I don’t need to treat this as a financial venture. We fund it through my shows — that’s how we run the label and events with full passion. The intention is pure. For me, it’s just an extension of being an artist, and I love doing it.”
THE HUMAN BEHIND THE HYPE
Pegassi’s ascent hasn’t come without personal cost.
The transition from an
introverted life as a graphic designer to the high-octane demands of global stardom brought emotional whiplash — something he meets with introspection and humility.
“Last year, I struggled with it a lot. Everything exploded so quickly — I went from a quiet life with a 9-to-5 to meeting new people every day and touring nonstop. As someone more of a semi-introvert, it was a lot. I wasn’t used to
social media and often felt insecure about it. But I’m not one for self-pity. I’d rather adapt. At home, I reflect a lot on how to manage it.”
Rather than glamorizing burnout or numbing the intensity, Pegassi chooses to reframe the pressure as purpose.
“I finally have the life I’ve always dreamed of. Yes, it’s intense — but everyone has their battles. At some point, you have to let go of that pressure and just focus on contributing something meaningful. I want a long career built on music I love. That’s what gives me peace — not chasing relevance, but trusting myself.”
Touring is both an artistic rush and a psychological test. Pegassi is acutely aware of that paradox.
“Humans aren’t made for this level of
exposure. It messes with your head. Playing your music to thousands of people is like a high — but the moment it’s over, you’re backstage and life moves on. Then it’s meet-and-greets, conversations, and more energy output. It’s a rollercoaster.”
What keeps him grounded? Conscious choices and a tight-knit support system.
“My circle — friends, family, my girlfriend, my team — they keep me grounded. They remind me I’m just a guy who happens to make music people vibe with. I also chose not to live in the city. I’m surrounded by nature, trees — that gives me balance.”
Pegassi resists being pinned to a single genre. His versatility is not trend-chasing — it’s spiritual evolution.
“I grew up on hip-hop, DnB, hardstyle, dubstep, ambient — a mix of everything. Over time, those influences blended into what I do now. The sound evolves, just like I do. I used to chase trends, pre-COVID — I’ll admit that. But now that I’m part of a genre that’s trending, I just focus on staying true to my style.”
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