COVER STORY
THE SOUND OF SUBSTANCE: PEGASSI’S METEORIC RISE AND THE SOUL OF SWEET NOTHING
There are rare moments in music journalism when the artist in front of you isn’t just a hot booking or a trending name — but someone who seems to be reshaping the entire conversation. Meeting Pegassi felt like one of those moments. In a world saturated with noise, his clarity was striking. He’s not chasing streams. He’s building systems. Not just playing to crowds, but opening doors for others to do the same. What started as a few viral tracks has morphed into a full-blown movement, and I wanted to understand the sound and the soul behind it.
Pegassi is one of those artists who moves fast but thinks deeply. His rise has been steep and sudden, from uploading tracks to SoundCloud while working
a 9-to-5, to headlining
festivals and launching a sold-out party at Fuse under his label, Sweet Nothing. And yet, when we spoke, there was no bravado. Only humility, gratitude, and purpose. He speaks with the self-awareness of someone who’s already seen how hype can fade — and is determined to build something that won’t.
Sweet Nothing isn’t just a label; it’s a sanctuary for misfits, newcomers, dreamers, and those trying to carve out a space in an industry
that
between the high of a massive stage drop and the solitude of a walk in the woods, he’s writing a different kind of success story: one that’s not about domination, but connection.
This is Pegassi — raw, reflective, and rooted. Not just a breakout star, but a builder. Not just a performer, but a pulse. His story is a blueprint for how to rise without selling out. And Sweet Nothing, in all its contradiction, might just be the most honest name for it all.
SWEET NOTHING: MORE THAN A LABEL
At the heart of Pegassi’s artistic mission lies Sweet Nothing, a platform that’s as much about music as it is about mentorship, belonging, and cultural contribution. He describes it as more than a label or party series — it’s a full creative ecosystem.
often feels more like a
machine than a community. Pegassi’s mission is radical in its simplicity: make good music, empower real artists, and keep the intention pure. That ethos runs through everything he does — from how he mentors his signees to how he protects his peace in an increasingly chaotic life on the road.
What struck me most is how Pegassi balances it all — the noise, the love, the expectations — without losing touch with himself. He lives surrounded by trees. He makes music that evolves but stays honest. He tours the world, but returns home to quiet. And somewhere
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mixmagnl.com
“Our core aim is to offer a platform for both emerging and established talent to release music they truly believe in. Sweet Nothing is about offering a space where talent can breathe. So many labels today are fixated on hits and formulas. We’re more interested in discovering raw talent and giving it room to grow. When I was coming up, there weren’t many labels doing that. Sweet Nothing is my way of giving back — not just a label, but a collective centered on good music and real community.”
Pegassi’s deep investment in new talent is tangible. He doesn’t simply scout artists — he stewards them. Those who release on Sweet Nothing don’t just receive a catalog number and a Spotify link — they’re welcomed into a full ecosystem of support.
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