with their community. It’s an excellent space to showcase an artist’s creativity and
have become so easy to manipulate and operate at such a rapid pace that it can be quite perplexing. It’s hard to discern what’s genuine, and understanding the content being pushed or advertised can be a challenge. Add to that the pressure to consistently churn out top-notch content, release new music, handle promotions, organize
artists - it’s a lot to juggle! Unfortunately, it’s also opened the door
unhealthy conversations, and issues like promoters prioritizing artists based on their social media presence rather than their music.”
“I’ll
electronic music industry leaves me a bit bewildered. We seem to be in a “fast music” era, where everything is rapidly evolving. There’s a constant flood of information, and at
challenge for me to keep up with it all. I believe some of the social media platforms have played a significant role in this acceleration, and it’s disheartening to see. On a positive note, I’m excited about the easy access we now have to discover new
Additionally, the overall quality of events has improved, which makes me genuinely eager and curious about what’s on the horizon. It’s a dynamic time, and I can’t wait to see what unfolds in the future.”
As a woman in the industry, Øtta shares a candid perspective on the challenges faced. Breaking free from stereotypes and battling against sexist episodes, the
empowerment. Øtta champions a future where gender
music is not just a conversation, but a lived reality.
diversity in electronic
“Being a woman in this industry comes with its share of challenges.
having to prove your worth twice as hard. Initially, you’re often perceived as just a pretty face, someone selling tickets with a polished social media presence.”
this
foremost, it’s high time we put an end to the stereotype that women only discuss smartphones and lip gloss. As a woman in
scene, you often find yourself First and artist stands as a beacon of music and emerging artists. times, it’s a real admit, the current state of the to toxicity, events, and introduce vision. However, these platforms
new
“I’ve been actively combating this stigma and facing instances of sexism. For
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