6 Clitheroe Advertiser and Times, April 30th, 1931 Advertising feature


DONALD and Doreen Wilson,- Clitheroe’s newest, town centre traders, are more ac-. customed to serving behind the bar of a country pub than behind a shop counter.


became proprietors of, the former Bateman’s boys’ wear shop in Castle Street they have su c c e s s fu l ly transformed the look of the business — while losing none , of its well-established reputation for quality and service.


B u t s in c e th ey Donald and Doreen Donald and Doreen Wilson


have retained the name and the business is now called Bate­


man’s Young Genera­ tion.


They took over in


January after 18 years in the licensed trade and are thoroughly en jo y in g the new venture. ,


Specialists They' have carried


out extensive altera­ tions and redecoration to' convert the small sales area and two back rooms into one spacious sales area with three changing, cu b ic le s , enabling them to extend the range of boys’- wear and introduce-a new department for teen­ age girls.


They still, however, -


specialise in top-quali­ ty, boys’ wear in the extended range which caters for ages eight upwards to young men’s fashions.


Some of the range


of sweaters, jackets and blazers also, in­ cludes men’s sizes.


- They have branched out into more styles, and sizes to give cus-‘ tomers a much wider choice, but .have main­ tained the high stan­ dards of quality Bate­ man’s has built up over the years by buying only from top manufacturers. .Quality rather than


quantity' has always been, the keynote of the shop, but' with- their attractive altera-


I Farming’s still in the bones


ON days when either Donald or Doreen are not Teenage Tracey’s influence


ONE -of the reasons behind Donald azid Do­ reen’s decision to infil­ trate the male-domi­ nated shop with a teen­ age girls' department was the influence of their 17-year-old daugh­ ter Tracey. A Settle High School


pupil, Tracey plans a career in catering but helps her parents in the shop on.Saturdays and during the holidays. This d e p a r tm e n t caters solely for the


fashion-conscious girl with a range of skirts, blouses, chunky swea­


Lurex stretch jeans■ are also featured in a small selection of disco wear.


ters, stretch jeans and cords, f ly in g suits , quilted jackets and np- to-lhe-minute knitted dressjis, all in sizes from 10 to 16, Satin trousers and


■'farming background but when the couple married they went into the licensed trade — at first running the Bay Horse, Barrow. They moved to the


from Grindleton, and Doreen (39), a Clitheroe woman, are sharing the duties of the shop and the farm between them and enjoying the hectic life immensely. Donald comes from a


Duke of York, Grindleton, in 1963 and 12 years later to the Plough Inn, Wig- glesworth. Two years, ago they decided to become


into the retail fashion world the couple'are con­ tinuing to run their 30- acre farm at Grindleton where they have bred beef cattle and sheep for the past 10 years. Donald (42), who hails


on duty in the shop they are probably down on the farm tending the sheep! For while venturing


full-time farmers at En- dridge Farm where they still live.


retail business and chose Bateman’s because there seems such a limited number of shops selling just boys’ clothes. The shop has its established customers because it has such a good reputation which we aim to continue. “We’re soon learning the ropes and the neighbour­ ing traders have been very helpful,” she said.


18 years in the hotel trade we decided it was time for a change so we could enjoy more family life. “We decided on a good


picture on styles boys like to wear. ’ Mrs Wilson said: “After


Mark (12) and Matthew (6) who, say-their pa­ rents, keep them in the


They have two sons,


tions the Wilsons have achieved both,


i. The shop rails are stocked with \ every­ thing from jeans and, casual wear to Har-' rington hacking jack­ ets and stylish shirts right down to under­ wear, and ‘thermal socks! There ■ is certainly


no need to look furth­ er for a complete war­


drobe for the fashion­ conscious young man whether he is eight or 18.


Golf jackets Names such as Lord


Anthony and. West- coast are well stocked in the casual section and they specialise in jeans by Emms and Sting which is the fashion side of the Banner range. At Bateman’s you


stock styles which you would not find in e v e r y other shop window so have in­ cluded stylish revers­


can also select from a choice of popular jack­ ets by Strom conti­ nental, and a range of men’s golf jackets by Harmer. They have aimed to


ible jackets by De- bretta and jackets- with interchangeable linings or removable collars to add a more exclusive touch.


clude bright stripy: sweaters, T-shirts, sweatshirts and lots of “pegs” style trousers with pleated waist­ lines.


The teen styles, in­ For the more tradi­


t iona l t h e r e a r e tweeds and blazers, plus trousers and jac­ kets by Harmer and trousers for school or fashion wear by Sutc­ liffe Melbourne.


In the outerwear


range the every-popu- lar ski jackets, body warmers, blousons, t r en ch coat s and parkas are all avail­ able.


One of the former


backrooms of the shop now houses a collec­ tion of shirts from size lVA collars right up to


■ 17 — again of the top quality as soc iat ed wi th we l l -k n own brand names. Sweat e r s , cardi ­


gans, socks, belts, ties and underwear, chief­ ly with the Wolsey label , are all well stocked. There is also


up b agai clos


.


A THREE-P mounted to sal Valley’s-village


Local councill


Conservative I David Wadding Mr John Watsi joined forces in ; an overall revier county council schools policy.


•a selection of boys py­ jamas and dressing


gowns. With summer, hope-


fully, just around the corner, new stock is


arriving every day and the couple are en­ joying watching the chang ing f a sh i o n trends.


Invitation Mr Wilson, who is a


member of Clitheroe and District Chamber of Trade, said: “We want people to come and browse round at their leisure. If they like what they see they will come back.”


Ichoolwear that fits


rents, you find your­ self needing at least one new item of schoolwear for the summer term and do not want to waste time and money tra v e llin g out of town. Batetnnn’s nan


AFTER coping with the rough and tumble of school life your child’s school uniform may be in need of a new look for summer. So if, like most pa­


range of top-quality schoolwear and the shop’s town-centre situation makes it convenient for the busiest family. With ch an ging


facilities available at Bateman’s it also means you can be sure of getting the right size and fit at


the first attempt. Thau call ,----..


MAKE A SMART MOVE THE FAMILY FASHION CENTRE * BOYS, GIRLS and


TEENAGERS Bonne ..for the new generation


For today’s style-conscious children who want to look good, in or out of school. Made to a standard of quality


to withstand the stresses of their active lives.


solve your problem. They stock a good


need to go any further than Bateman’s for Cub and Scout un-


of outerwear for the eight-year-old up­ wards is also suitable for schoolwear. And there is no


school trousers, shirts and sweaters and are stockists of Banner goods', one of the leading schoolwear manufacturers. Much of their range


i i


J I


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i I


J THESE ADVERTISEMENT FEATURES


FOR DETAILS OF HOW


CAN HELPYOUR BUSINESS


Contact T e l . 2 4 8 0 1 [ |


[ I


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8 GRAHAM ROBBINS | | THE CLITHEROE ADVERTISER & TIMES |


• . ! IRQ56 KING


J j


I


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