Clitheroe Advertiser and Times, Febniary 5th, 1981 12 models.. . three engine sizes... three levels of trim... saloon or estate... more than 30 mpg... that’s the Morris Ital. MOTOR


(1300 c.c., 1700 c.c. and 2000 c.c.) and three levels of trim (L, HL, HLS) in


INTRODUCED at the Birmingham Motor Show in July last year, the 12- model Morris Ital range offers a true value-for-money motoring package for virtually every car buyer. Three engine sizes


from the I ta l range achieves over 30 m.p.g. on the official urban cycle test, economy which com­ petitors are finding hard to match. In addition, careful at­


ple, the 101 m.p.h. Morris 2-litre automatic as being the most economical car in its class . . . by a- consid­ erable margin. In . fact, every model


from the fact that the car was styled in Italy by Ital Design of Turin — offer exceptional fuel economy, claim BL, the manufac­ turers. They quote, for exam­


saloon or estate form offer the would-be owner quite an exten­ sive choice. Itals — the name comes


vices on the Ital range are required only ever 12,000 miles.


LUXURIES


models boast push-button radios, halogen head­ lamps, vinyl roof, tinted glass andplushfabric trim in the smart Italianate body styling. A great deal of thought


tention to detailed en­ gineering has reduced ser­


has gone into the interior design, endowing the Itals with a “spacious” feel — with ample space for up


ever, achieved at the ex­ pense of the little lux­ uries. Top-of-the-range HLS


low insurance groupings which the model rates, and low cost spare parts, makes the Morris Ital a serious consideration if you are searching for a truly economical package. Economy is not, how­


This, combined with the ITALIAN FLAIR


An Advertising Feature


by Bert Bolton


vicing costs. For example, thanks to the adoption of such features as sliding contact points, major ser­


to five adults and their luggage. The saloons have a capacious 12.9 cubic feet boot. •


Stowage space for the


vantage of the clean sheet offered by the introduc­ tion of a new model to incorporate many en­ gineering and quality im­ provements. Paintwork durability featured high on their list of up-grad- ings and has been im­ proved by the application of a new anti-chip sealer coat. There is extensive use . of underbody sealant and


vides the same high stan­ dards of economy, per­ formance and equipment as the saloon, but com­ bines it with 31.4 cubic, feet of luggage capacity with the rear seat in posi­ tion, increasing to 58.4 cubic feet with the rear seat folded. Austin Morris took ad­


oddments is provided in a lockable glove box. ,The estate version pro­


anti-corrosion waxes are injected into the bodyshell box sections. Further guarantee against rotting is given by the . use of iron-zinc for the fuel tank . . . always a vulnerable area, due to condensation from outside and within.


GUARANTEE


have developed a purpose- designed acoustic pack for the Ital to keep noise levels to the absolute minimum. To do this,' they employed the latest vibration analysis techni­ ques.


Austin Moms engineers


full Supercover, package, with its full AA member­ ship and 12 months’ unli­ mited mileage guarantee. Also available is BL Car’s optional second-year Supercover with its offer of another year of unli­ mited protection.


Each model carries the


surance of a network of 1,800 BL dealers around them nationwide. The BL parts division market a full range of spares and a c c e s so r ie s for the vehicle.


Ital owners have the in­


currently carrying out a sales campaign which will give a message of hope to many - UK motorists who wish'to buy British and also to possess a car which has more than its fair share of plus items in its favour. ■


The manufacturers are


rooms are good and the important message .to motorists in ■ these hard times,-is that the 'Ital is economical to buy and run, as well as being very stylish. In other words, it is offering an opportunity which the owner .seriously contemplating a change cannot resist.


buy ' Ital ■ is> not based on the basic instinct of appe­ aling to our nationalistic loyalties, but rather as an honest-to-goodness “bar­ gain” which can set the opposition on fire.


more competitive than ever before, so it’s nice to know that the appeal to


a closer look at the per­ formance of the Morris Ital 2-litre automatic ver­ sion which, claim the m a n u fa c tu re r s , has


For example, let’s take Supplies to the show­


merged as the most fuel- efficient 2,000 c.c. car on the UK market — “hand­ somely beating all the. rival 2-litre automatics


an hour, the 2-litre HLS achieved a frugal 40 miles per gallon and, at 75 miles


and even more 2-litre manuals as well.” At a constant 56 miles


per hour, an astonishing 30 miles to the gallon. It out-performed every


Ford .Cortina in the economy stakes, with the : exception of the manual l . 6 GL/Ghia, which pipped it in the 75 miles per hour cycl by 0.4 m.


p.g. The car market place is INTERESTING


65 automatic gearbox is fitted as standard. Max­ imum power comes in at 4,750 revs per minute, giving 89.6 brake horse power.


version of the in-line, single overhead camshaft, O-series engine — fitted to the 1.7 Ital models — this 2-litre Ital is a real luxury job, in four-door saloon or five-door estate versions, as well as being a real petrol miser. A Borg-Wamer Model


Powered by a 1,994 c.c.


dependent, torsion bar springs, unequal length transverse links. The lever arm damper forms the top link.


axle, semi-elliptic springs, telescopic dampers. There is an anti-roll bar, front and back on all saloons.


pinion, taking 3.7 turns from lock to lock. Brakes are disc at front and drum at the rear with an inde­ pendent dual circuit, servo assisted.


Steering is rack and What price style?


The new Morris Ital. £


3, 900. The new Morris Ital 1.3L costs £288 less


than the Fiesta 1.3GL. Returns better m.p.g. than the Chevette 1300. Costs less to service than the VW PoloT And costs less to insure than the Renault 5TL** But because the ItaTs a much larger car


than any of these, it also gives you more interior space and comfort as well. And a list of economy, safety, luxury and


durability features, including: 31 mpg around town/12,000 mile main


W. J.


service intervals/fail-safe dual circuit servo- assisted brakes/powerful halogen headlamps/ cloth trimmed ergonomically designed seats/ full underbody protection/wax-injection of sills and crossmembers. Ifs an impressive package at any price,


and at £3897 ifs almost too good to be true. The new Morris Ital. Styled in Italy,


MANCI 2/4/6/81


OWN Ci


engineered and built in Britain. A range of twelve 1.3,1.7 and 2.0 saloons and estate cars from £3897 to £5751. A QUALITY PRODUCT WITH 5UPERCDVEH FROM


Front suspension is in­


THE Morris Ital, in 2000 cc. HLS automatic form' That’s the 2,000 c.c.


Rear suspension is live,


version. The other models are also extremely inter­ esting. For instance, the 1300 c.c. version gives a 31 m.p.g. performance around town and also offers such safety features as anti-roll bars front and rear, powerful large halo­ gen headlights, twin high- power rear fog guard lamps, side repeater fla­ shers, a heated- rear window, a safety jointed s te e r in g column and impact-resistant bumpers.


And so the marvellous


specifications go on . . . from full printed circuit instrumentation tojviscose


coupled fans. The prices are very ac­


ceptable, too, ranging from about £3,900 to about £5,800. These prices exclude delivery charges and number plate cost.


CRITICISM of the Valley Council for n


couraging villagi employ their own cleaners has been


by Waddington I Council.


, The Ribble V Council has decided make a grant towari cost of Wadding lengthsman and inst going to pay Lane County Council ft street cleaning servii


mondson said: “T1 ridiculous. The R Valley Council if encouraging villages things 'for themselvi is giving to the c when it knows thi lages could do better


Chairman Mr Eri


dington’s lengthsmai Dick Isherwood, of E thorpe Avenue, has praised by parish co lors. Said Coun. Watson: “The villag been much cleaner he started work. H certainly smarten, up.”


The job done by


Your local Austin Morris dealer .will be pleased to give you a demonst­ ration now, and offer you the best part exchange allowance on any make of car.


ILL ENDS TR Cnglil BY JAl IN THE I 25


OURNOI Af


HEAVY DO


Also selectif FIX


See your local Austin Morris dealer now for immediate delivery. S PRICES CHEVETTE HATCHBACK L/GL MPG (L/lOOKM). ITAL, URBAN 31.7 (8.9). 56 MPH 45.0 (6.3). 75 MPFi 34.0 (8.3) CHEVETTE, URBAN 29.7 (9.5). 56 MPH 43.6 (6.5). 75 MPH 30.1 (9.4). (INDIVIDUAL DEALER MODEL STOCKS MAY VARY.


EXCLUDE DELIVERY AND NUMBER PLATES. SOURCE, ’MANUFACTURERS ESTIMATE OVER 5 0 .0 0 0 MILES. "WHAT CAR. GOVERNMENT FUEL FIGURES FOR 1.3 MANUAL ITAL AND 1300 MANIIAI ' ' AL


BEDDING


COMPREHENSIVE SELECTION OF ITALS - ALLEGROS - METROS PRINCESS - ROVER - MG - LAND ROVER - RANGE ROVER - ALL FROM STOCK


PRIMROSE GARAGE


‘YOU’LL BE SURPRISED HOW COMPETITI VE W MAIN D E A L E R S


E CAN BE!’ WHALLEY ROAD, CLITHEROE telephones 23883 - 5 LINES


.Reduced from £11.90 NOW £ 9 .2 5 Double


QUILT COVERS Single


Reduced from_£16.50 NOW £ 1 2 .9 5


: PILLOW CASES Plain colours


Reducea to £ 2 .7 * 1 per pair


Patterned


Reduced to C 3 .8 5 | per pair


THE SI


H1GHF1ELD RO Branches at


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