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*^v Clitkeroe Advertiser and Times, March 16th, 1978 >r the h


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THE housewife’s peren­ nial complaint is that she is “tied to the kitchen sink.” But a v i s i t


t o o n e of


Clitheroe’s most attrac­ tive shops would soon alter that. For at Wade DA in


the Swan and Royal courtyard there is a range of fabulous kitch­ ens to which any house­ wife would gladly be “tied.” The firm has marked


its first anniversary in the town by branching out into the sale of top quality kitchens. Proprietor Mr Freddie Wade feels this is the ideal


time to add a new line to the b u sin e ss, which wi l l c o n t i n u e to se ll a comprehensive range of d om e s t i c el ec tr i ca l appliances. He is basing his new sales


drive on three manufactur­ ers — Miele and Alno, of West Germany, and GBS Kitchens of Padiham. Together the three firms


produce a mind boggling range of designs and colour schemes which can cater for every ta s te , whim and fancy. Mr Wade chose the two


firms go to almost ridiculous lengths to ensure that everything is ■ right. If we have any problems they deal with them immediately and back comes the answer. “It is comforting for the


Says Mr Wade: “Both


West German manufactur­ ers because their craftsman­ ship is recognised through­ out Europe.


Alno is, in fact , the


biggest manufacturer-of quality kitchens in Europe.


A LINK WITH THE DAYS OF COACHING


WADE DA’s shop is one of the most attractive units to be found anywhere. It is set in a corner of the Swan courtyard shopping


centre, where the best of modern design blends perfectly with picturesque old fashioned surroundings. A shop in the courtyard has many advantages and Mr


Wade considers the site ideal for his go-ahead business. “It’s an attractive shopping area with a pleasant atmos­


\ •.


phere,” he said. “The great thing is that there is no traffic to bother the shoppers, which is particularly handy for those with young children.” In the early part of the 19th century, the Swan cour­


tyard was a terminus for the coach service that ran between the Swan and Royal and the Old Bull, at Blackburn. The Swan itself was a staging post where travellers


would stop for a meali or overnight, as they waited for coaches to take them on to Skipton, Preston, Manchester or back to Blackburn.


however, sounded the death knell for coach and passenger services. The old stables in the Swan courtyard were used as garages for many years — until the present attractive development. The days of the coach and horses are now long gone, but


horses’ hooves, the rattle of the coach over stones and the creak of livery as coaches pulled in and out. The coming of the railway to Clitheroe in 1850,


“It’s the backbone of the whole business,” he says. “I think we owe it to the customer to give as much help and advice as we can. “I like to think we have built up the reputation that


you’ll still find at least one link with days gone by at Wade DA — good old fashioned service. Mr Wade has always laid great store by good service.


nothing is too much trouble as far as we are concerned. “Clitheroe is a small market town where people expect


a high standard of personal service — and I guarantee they’ll get that here.”


ATTRACTIVE hinged doors are one of the features of this Miele kitchen unit.


The courtyard frequently echoed to the clip clop of


neither firm would ever turn out kitchens which are anything less than perfect.” GBS Kitchens is obviously


Wade DA’s attractive two floor showroom and look through colourful brochures for the kitchen of their choice. The settings have been enhanced by Italian


a smaller manufacturer, but doesn’t skimp on quality either. Mr Wade chose the firm because of its many beautiful lines in kitchens at competitive prices and because it is local. Customers can go along to


customer to know that this kind of service is available to us because we can pass it on. “I know quite simply that


tiles provided by Ceramica Italia, of Clitheroe.


undergone several training courses in kitchen planning so he is more than willing to give prospective buyers the benefit of his advice.


Mr Wade himself has


appropriately sub-titled “the exclusive kitchen” — has page upon page of different units.


Many have bui l t - in


appliances such as cookers, fridges and dishwashers — all available, of course, from Wade DA.


Detail The brochure shows vari­


ous solid wood kitchen fronts in natural and rustic oak and mahogany, and veneer finishes in rustic oak and natural larch. All these are quite apart from the


Miele The Miele brochure —


selection of laminated finishes. The Alno brochure is also


packed with different ideas for kitchen design, again i nc or por a t i ng built-in appliances.


Service


the design of the interior of their units down to the finest detail. There are scores of different units incorporating spice racks, shelves, towel rails and other aids. There is also a large choice of handles and trims. Mr Wade reckons the


Customers can also choose


discerning customer won’t mind paying when in return he will receive the kitchen his wife has always dreamed about. The attraction of buying a


kitchen from Wade DA is the unrivalled comprehen­ sive service which goes with it.


The firm, in fact, provides


an “A to Z” service for all its customers, starting from the moment you place your order. In the case of Miele and


Alno, the order is posted to London, where it is electron­ ically transmitted to West Germany — saving time and cutting down the possibility of error. When the goods arrive, Wade DA has them installed by a craftsman joiner.


Af t er sales service is


excellent — all the built-in units are stocked by the firm anyway and experts are on hand to deal with any prob­ lems.


Friendly


tise of Mr Wade, there is also that of Mrs Marjorie Greatorex, who has joined the firm as manageress plan­ ner. She too has been trained in kitchen planning and will be only too pleased to give customers advice. In short, the firm is a


In addition to the exper­


the shop in the Swan cour­ tyard. You’ll find everything th e re — especially the kitchen sink.


small, friendly and profes­ sional outfit whose aim is to satisfy the customer at all costs. So why not pop along to


SERVICE WITH A SMILE


APART from the new kitchens note stocked by Wade DA, the firm is c o n t in u in g to sett a comprehensive range of high quality electrical appliances on which it has built up its excellent repu­ tation locally over the past six years.


fridges, freezers, built-in cookers, hobs, cooker hoods and waste disposal units.


on sale are washing machines, dishwashers,


very competitive prices and include such top qual­ ity names as Miele, AEG and Braun, all of West Germany, and Hobart, of the United States.


Items are on offer at a? Hi Mr Wade has also estab­


lished a separate service company to attend to deliv­ ery and after-sales service.


The firm gives prompt


and reliable servicing, usually within three days of a request. It has a fleet of service vehicles and delivery, unpacking, and demo ns tr at io ns are carried out by experts at no ext ra cost to the customer.


Among the appliances L


THI| WI madl havtl mile | the rais(| Rou| new!


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TRADITIONAL wood panelling gives this Alno kitchen unit a distinctive style.


For the first time in Clitheroe


The Ultimate in Kitchens


FEWEST COLLECTIONS OF KITCHENS SHOWONEOFTHE


THE BEST FROM EUROPE AMD BRITAIN. A SUPERB RANGE FROM MIELE, ALNO AND GBS, ALL INCORPORATING A FLEXIBLE RANGE OF UNITS TO SUIT ANY KITCHEN, ALL WITH EASILY INTEGRATING APPLIANCES AND ANCILLARY EQUIPMENT.


WE OFFER:


* A COMPLETE PLANNING SERVICE * EXPERT FITTING BY CRAFTSMEN JOINERS


* ALL ANCILLARY WORK— STRUCTURAL, PLUMBING, ELECTRICAL AND TILING — WE ARRANGE.


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•if»i KITCHCnS


SWAN COURTYARD, CLITHEROE. Tel. 26914 Also


WADE D.A. ELECTRICAL, 81 NORTHGATE, BLACKBURN. Tel. 65441 ..>v~


* ALL ELECTRICAL APPLIANCES SUPPLIED — FITTED AND SERVICED BY US


☆ SEMPLE AND EASY FINANCE ARRANGEMENTS.


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