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Their customer IS always right!


y j v E North - East Lancashire car sales and service organisa­ tions which h a v e built «P excellent reputations in the past are now set to f0rge ahead under c e n t r a l top


management of Dorada Northern


[to- Vceuers (•bos,5 p’iri Alan Morion


•eadv W f^ successlul in south Dorada recently ‘irired the 1°«1 motor in-


Limited. 1 large motor group al-


Group, with the expansion of these local firms as an in­ itial step in Dorada s major expansion programme in the North of England.


SATISFACTION


over in May, last year, in order to acquire the textile


quired the five concerns lust S»ptembcr from the Slater- Walker Group, who took


St Augustine’s rc


fve not been Included and Science In the ne preliminary list,


|ding in about, threj time.” said m,


h't-


IRandbrake faulty


I ar. parked on the pave. It, in King Street, Icroe. was found tj


Ic to have a defective llbrake,


Istrates were told. causing unnccc&arj


the town’i


l-uction with a car. Erie Ion Lockett. (59). ol fliurst." Princess Avenue, heroe. was fined £10. He | fined a further £10 for defective brakes,


00 on without, causing v problems of over.


centres are already selling a lot of cars both in this area, and throughout the North, Dorada intend to expand ac­


interests of the group. Although tile local motor


tivities over the wider area and to bring to NE Lanca-


Dorada Holdings Ltd, ac­


•erests built UP b.V u’c D?,r‘ cer Taylor-Hartley Textile


Advertising feature;-


shire a new and more lively marketing approach.


the group's new managing director. Dorado's policy will be hinged on customer satis­ faction ; maintaining and ex­ panding the emphasis on in­ tegrity.


But says Mr Greg Rigby,


future progress will stem are the existing car centres—


The basis from which


Garage, Eastern Avenue, Burnley — Chrysler and Simca.


® Rushworth, Queen’s Park


Vale Garage, Colne—Chrys­ ler and Simca.


e G. W. Rushworth Ltd,


• Church Street Motors (Burnley) Ltd—Opel and Mercedes.


Barrowford — Chrysler and Simca.


© Jackson and Hanson Ltd,


Barrowford — British Ley- land.


9 Barrowford M o to r s , RECOGNISE


build up a good service as a group of garages, with em­ phasis on customer integrity —shunning gimmicks,” said Mr Rigby.


“ Our basic objective is to


seem old-fashioned, coming from someone like myself, with training at university and the Manchester Business School, but we must re­ cognise the validity of the policy ‘the customer is al­ ways right.’


“ This statement may


first-class service, which is made easier by the fact that we hold franchises for first- class cars of high quality.


“ We intend to ofler a


franchise is concerned, we all know that over the past two years, Chrysler have made a bigger impact through the production of the Hunter, the Avenger and the Chrys­ ler 180, and can now claim around 12 per cent of the British market,” said Mr Rigby.


“ So far as the Chrysler


the Hillman Imp, the Hum- bers. Sunbeams, and the Ohryslcr 2 litre; and Rush- worths and Jackson and Hansons also sell the Simca range—1,000, 1,100, 1,301 and 1,501 cars.


That includes, of course, IMPROVE


well under way at the various garages, to ensure top-line servicing.


Already, extensive work is


spent on improving Rush- worth’s Quen's Park Garage, including renovating and re­ decorating inside and out; of which. £10,000 has been allocated to new equipment, including car lifts, ramps


More than £20,000 is being


and specialists tools and machinery. And further improvements are still being planned.


The new


managing team


LEADING the new Do rad si organisation in NE I.anea- shirc is St Ilclcn’s-born Mr Greff Rigby, who was ap­ pointed managing director on April 1st.


seven years with lhc Ford Motor Co., during which timc he spent two years at the Manchester Business School.


and at Liverpool University Mr Rigby joined Rritish Lcyland before working for


Educated in St Helen's THE Hillman Avenger CL THE Hillman Hunter Super.


DORADA CASH DEPARTMENT PLAN MAKES BUYING A CAR EASY


set up the* British sub­ sidiary of the French tyre manufacturers, C 1 c h c r Colombes, and helped achieve


Subsequently he helped to


a £1 million a year turnover. With him as sales mana­


gers are Mr Douglas Hart (Rush worths, Burnley and Colne), Mr Derek Rimming- ton (Jackson and Hanson), Mr David Ball (Church Street Motors) and Mr Stuart Wilkinson, (Barrow­ ford Motors).


MOD E R N salesmanship produced a new slogan, “ budget buying,” to re­ place the old familiar words “ never-never,’’ or borrowing. Now Dorada have p r od u ce d two attractive methods of acquiring a car on credit, which not only makes it easier to “ get motoring.” but cut the rates of interest on the money borrowed.


One of tire schemes evolved


by Dorado's N.E. Lancashire managing director, Mr Greg Rigby, makes a car avail­ able for “ a deposit of only £25, plus payments at an effective flat rate of less than eight per cent per annum over three years."


BASICS


40 per cent initial payment (or trade in of a used car of


The other provides for a


similar value) plus "a flat rate of interest on the balance of six per cent per annum over three years.”


” gives the ordinary motorist terms equal to the average rate for borrowing from a normal hire-purchase rates bank, and compares with normal hire-purchase rates being charged at the moment of a 12 per cent flat rate." Basing the “ buy ” on a


■' That.” says Mr Rigby.


more than the basic Hunter price of £1,105.


Hillman Hunter de-luxe, of which Rushworths have 200 available, this means £25 down and £8.74 a week. That’s a total of £1,363.32, or £258 (in three years)


40 per cent down basis, the initial payment (or trade in value) required towards the £1.105 basic price is £442. The balance is borrowed at " an effective rate of six per cent,” which works out at £5.02 a week, totalling over three years. £1.224 (in­ cluding the deposit). “ I have worked out this


Buying the Hunter on the


ments with two highly repu­ table companies. North West Securities or Lombard North Central Ltd." says Mr Rigby. " We are offering the best valuc-for-money cars on the market, with the Hunter having proved itself, amongst other ways, by winning the London to Sydney marathon, one of the hardest tests of any car." The new easy-terms are


finance plan to enable people to buy cars more easily, through special arrange­


available over the entire range of Dorada cars. ” We have been running the £25 deposit scheme at Church


Street for Opel Kadett. and that has been a fantastic success," says Mr Rigby. The group policy also


covers extending the scope of dealing in used cars—en* suring they are offered in the best condition and are well maintained. To ensure this, the group


has extensive stocks of Mopar spares, which apply to all makes of vehicles, as well as the full range of ac­ cessories and parts for the marques for which Dorada hold the local franchise.


i „ .


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Sounds incredible, doesn’t' it? A brand new Hunter Deluxe Saloon — the kind of car you’ve always wanted — for Just £25 down. Incredible, but true — thanks, to our special finance scheme — Better Deal No, l . It works like this: you. choose your brand new car from the 200 that have to- be sold. You ’ put down .your £25 deposit .and within the week, you could come in, collect your keys and drive away' the proud owner of a spanking new “L” registration luxury saloon. You can pay the balance of the cost over three easy years, at a mere £8.74 a week. It’s such, a - beautifully simple way to buy a beautiful new car!


£25 down , £1,363-32


+£8-74 per week over 3 years


Hera’s what io do now—’phone ns today or come into the showrooms straight from work or this weekend (We’re open till 5 o’clock weekends and 8 o’clock during the week). You can take a test drive if you like and if you want to trade in your old car — we certainly would like it. Choose your new car — we’ve a wide range of colour ways; choose your finance plan, sign on the dotted line and we’re on our way. The sooner you do it, the sooner that beautiful new car will be yours. So why not make that


’phone call now! I UNDER-


Ielanese In 50p.


T SHOP I ACCRINGTON.


■336. PUCHLIN) . New Manage'rtienl


BETTER- DEAL No.2


Choose any car from the Chrysler range, put 40 per cent down and pay the Balance at a Flat Rjrtc of 6 per cent — the lowest new car interest) around! There’s no doubt about it —■ you’ll get a better new car deal at Rushworth’s. Just compare. If you decide to take advantage of Better Deal No. 2 and you stilL choose a Hunter Deluxe, here’s how- it looks financially: You put 40 per cent down—• which is this case is £442; then you pay oft the balance over three years at a flat rate of 6 per cent, per annum. That’s only £5.02 a week. And of course, thanks to our speedy service, you can drive that new car away as soon as it’s registered. It’s a groat system, isn’t it?


Hillman Hunter DE LUXE El,105 cash


...or come and discuss a personal scheme somewhere between the two choose RushwortHs BETTER DEALS 1 or 2... m


The Incredible Hunter Deluxe Saloon. Sleek and good looking, a performance car that’s as practical as it is economical. With four wide opening doors, ample seating for five adults and 18 cu. ft. of luggage space; with a powerful 1496 c.c. engine, developing 64 b.h.p. at a quiet 4,800 revs.; with a top speed of up to 83 m.p.h. and as much as 34 miles to the gallon. With all that, the Hunter Deluxe has


got to be quite a car! And remember, it’s only one of a range of fine motor cars by Chrysler.


The complete service at Rushworth’s and Jackson & Hanson.'‘Whichever deal you choose, whichever car you choose, you can be sure that a warm welcome awaits you. You can be absolutely sure of Rush­ worth’s service from the moment you walk in that door. Buying your new car is not the end, but the beginning of that service. The quality of our workmanship


and our professional integrity is your guarantee. The complete service for complete satisfaction.


CHRYSLER


H A S T H E y j S A N S W E R


“


200 Brand New HILLMAN HUNTERS to be sold +H


HIISHWORTHS BURNLEY


Eastern Ave. T e i . 2 1 5 1 1 Gisburn Rd. t e i sasoi ;:’r


Jacksm ansoir^vEHISH THWIR S Barrowford


SM.Valley Rd „ „ COLNE


S f 3 3 S 7 L . l


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> 7.i)..V*rs:’


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40% down “ cost-£1,224-74


+£5-02 per week over 3 years


ipT


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