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w -••• .v- : - J- black,' or plum leather, also in brown V>-v^;v;^. .or black suede. Recommended . K1 'I,”, , . •.'•..i.v;-~y


;> -vv5 •’ - court. E fitting. Available in brown, - retail price £4-85 * and in


.w^r^- .‘? r j . ' r ' ’ ’ •‘Style233 Leather Broadway


fw.v,,«rr ^.r;sA .v


i*-*.’.-**.«* >v... •, .’.''-•■CViVv


w Autumn


made for Diana


Diana shoes. They.fit perfectly:


extra wide across the foot, snug at the heel, superbly balanced and styled with


today’s fashionin mind. Fashion for the broader fitting H i l©ecsl stockist


D. LOUD & SOM 5, HOOH LANE, CLITHEBOE


The Carpet Specialists ....WALTS LTD.


arc pleased to have been entrusted with the SUPPLYING and FITTING of all


CARPETS D. LORD, MOOR LANE, CLITHEROE. We are specialists in:—


Household or Industrial, all Leading Brands, , Free Estimates. 31 Castle Street, Clifheroe Lancs. Tel: 3136. also 29 Whalley Road, Tel: 71339. Carpets Fitted, Cleaned and Refitted.


Leather Broadway E Mock Lace court.


Style 278 Recommended retail price: £5*40 b fitting. Available in rown, black or tan.


And Diana were made for shopping. So clothe your feet in comfort with


CNEIV^ , ^ ecommendedretail price: £5*J5


brown, black.bluc or bronze patent. * -‘


wider choice for all the family


: CXITHEROE’S oldest-established shoe shop, D. Lord and Son, lias


undergone extensive alterations allowing tfiis go-ahead concern to slock a greater choice-of shoes and a wider range of fittings,


particularly in .the children’s sphere in which tliev specialise The work was


wa carried


out with the minimum of disruption: fixtures such ’as shelves’being made- in ■ the joinery/-workshop and in-' stalled and assembled,in the shop. By working this way, the. alterations were - com­ pleted, very quickly, the shop being closed for only- three days.


■'-


converted into one large one making it much more conven­ ient for customers and staff. This extra space enables a


ning up and. down stairs fetch ing and carrying for customers. Before the extensions, about 400 pairs of shoes were kept


on the around floor. Clever lighting


new interior was made bj Clarks, whose shoes are stocked in the shop. However, these de­ signs were amended and adaptec by Lords themselves and all ihc work was undertaken by local firms. All the joinery was car­ ried out by J. H. Fern, of Moor Lane. E. Davies and Sons, o Shawbridge, were responsibk for the plastering, J. Derek signs and the carpeting came from Walts Ltd., Clitheroe. Indeed the carpeting is a special feature.. A Wilton, it


new shop was a major consid­ eration. There is a lot of in­ tensified light, with the use ot spotlights and eight-foot-long' strip, lights. The original design for the


been lowered by about IS inches. However, this is not apparent due to clever lighting. In fact the lighting of the


moving the small kitchen at the rear of the shop, blocking off the cellar and taking out the old stairs in the centre and putting in new ones at the side. The downstairs ceiling has


The alterations involved re­


considerable • difference to. the size of the shop. The former three small rooms have been


The alterations have made a . -»^y. . y --------v


Advertisement Feature


"blue. and, mustard colour scheme - blends' cleverly .with. wall illus­ trations provided by- Clarks. , Among • the shiny, '.wooden - shelves there are- alfcoves fo r , displaying handbags and boots and the electronic footguage i s ! in a prominent position. This footgauge gives a child’s ' correct foot measurement and


. Lords ,and is, therefore, unique.' Tt -is. mustard, and the royal


• was- designed exclusively by the cutting down oo.iime spent run- • » « » “


dressed in a completely different way and new lighting has been installed in the windows to give


machines in the countiy and D. Lord and Son received one be­ cause the business sells such a great number of children’s shoes. The shop windows have been


shoe size themselves by look­ ing at the screen. There arc only 150 of these


..


been. replaced by a new one, saying D. Lord and Son, shoe­ fitting specialist, which has been .put m a lower position.


th ,. ,e display maximum effect. Outside there have been sligh modifications. The old sign has


To blend with the new imag. there-, are ■ attractive uniforms


.for Mis. Pauline Lord and Eliza betn Dinsdale, the. 19-year-old assistant.- The dresses' have a brown, skirt and a patterned


bodice, with matching brown jackets.


Extra space .


. Not .only arc the customer-- pleased and excited about the


s s A s f s ! ^


take the stock visually. It is a great help,” said Mr. Lord.


has been very busy and, with extra space available, the staff l0““f « much easier to manage. Now we can almost pick and


come true. We did not imagine that it would turn out to he so nice. It is better and more open than we thought it would be”. Since the alterations the shop


It is pretty well a dream 1


keepers in Moor Lane helped by assisting with temporary storage of more. than 2,000


i—


&>>'' " w r **>« -


Swrww* Iftos ■ I & . ' Edward Davies & Sons (Partners: F. J. Harrison and R. M. King)


-ATERS and PLASTERERS, WALL FLOOR find ROOF TILERS.


Ready to serve yon are Mr. Bernard Lord and his wife, Pauline, (on the right) his father and/mother, Mr. and Mrs. John Lord, an dtheir assistant, Elizabeth Dinsdale.


, in l | shop


Some exciting thing, have Imppened to us recently. Like . colourful modernisation programme, designed hy Clarks with you, th e customer in mind. * • — « ■ * * — . - «” ■


Women For Men see


C U aMs autumn collection And for


SYLVIA Brown,'Blue or Beaujolais Crushed Torlon; Brown or Black Calf £3.99. Brown, Black or Spice Tan!Suede £4.29. C fitting. 2in. heel.


j m m m 1


APPLEBY £6.50. Black Wet-Look Leather with Torlon, Antiqued Chestnut Leather with Supplon Mens 6—11. 12 in. leg including heel.


f . l


. Leather £13.95. ,C fitting 14Jin. leg.


Brown Crushed Patent Leather £12.50. Black Splashed Patent


MARIELLE Rubber Soles, Tawny Brown Suede £10.25.


TOWN SHOES


Stand up to your busy life. Distinctive, long-wearing styles, for men with a sense of value.


LORD MOOR LANE, CUTHEROE Tel. 2488 ( ' b


GRENADIER £2.29—£2.79. 4 fittings in black or Brown Smooth Leather. Boys 9—3.


- Patent Torlon. Girls 11—3.


Harness Leather; 2 fittings in Black


DEBBIE ‘B’ £2.59 and £2.79. 3 fittings in Brown


• « * - « » . Of course, our wide selection o f Children. This is Clarks


ELECTRONIC FOOTGUAGE. We use it to make sure that your child won’t get painful footy troubles from badly fitting shoes.


It automatically ‘measures length and width of the :


feet, indicating ;shoe size and widtli fitting C, D, E and F on'the '.screen'. Then'.our experts shows


you the: latest' Clarks Shoes and} checks them on your child’s-feet.- i


PICKETY;£3:49.


Leather, ljin. heel. Teens 2—8.,


3. fittings :in’i Brown or.-BIack -Bison-Print ;


’ Black.


jHAWBRIDGE HOUSE, 10 SHAWBRIDGE ST„ CLITHEROE. Telephone 3713.


& ■


without a hitch, much to the admiration of Mrs. Lord. “The workmen were marvellous. I have never seen such hard work carried out. it really is a credit to them all”, she says. Many friends.and other shop­


l i l l l The work was carried out


I IS *


and volunteers that we w.ere able to reopen on time”, saiii Mrs. Lord. . • • . Mr. Lord summed up the al­ terations by saying: “It is part and parcel of bringing up to date our image”.


boxes of shoes. It took 12 people four and a half hours to move lhcm. “We owe it to the workmen


FOR more fhal there has been| on the Moor


D. Lord anq business was 1 Mr. and Mrs.


wood in 1900 [ Lord, whose


the shop 33 yea? in 1867!


- business and togcl wife. Lily, they handed.


ALL THE PLASTERING AT


D. LORD & SON MOOR LANE, CLITHEROE


WAS CARRIED OUT BY


upstairs.-In 1947; f of his father, he 1


lived at the back! which then occul first, small room.l Mr. John Loil


shoes, it was m| case of choosing and brown, with variation in toe Dan Lord al


to Castlegatc whcl live.


Originally, the . from Stacksteads. I


stock had incrcal proportions that t l easier to move acl


They, too, lil premises but, as I the shop encroacl Jiving room and I Lord moved upsll About eight ycl


1


present head The Eastwoodl


■ In those days, ■


& jS if'N W ~


LOU ~


GRENi S^GOOB


CAVENDISH Black and Beechnut Aniline Calf. from £7.50.


FEATURES SPECIALISE


For details I your husinJ Phone ClitlX


£ 1 oaM s FITTING SERVICE


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