‘1 "!


10


THE WORLD'S WINES AT" WHITESIDES


i *. Le Corton, 1959 (Domaine Bottled) - Doudei


Madiran, 1965 (Pyrenees) ......................... Chateau Grand Puy Lacoste, 1960 (Chateau Bottled) ......................


Chateau Colombier Monpelou, 1961 ................ 17/b 24'*


Beaujolais. I960 Mommessin. (Bottled in France “ E n P i c k e t " ) .................................


RED VELVET J-/3


St Nicolas-de-Bourgueil, 1966, Reynier (Loire) 14/6 Hermitage, 1966, Honnorc (Rhone) .................... W b Dole, Bujard (Swiss) ...............


Barolo 1961, Uarchesi di Barolo (Italian) ---- 17/b Volnay. 1964, Sichel ............................................. t6 /- Fleurie 1962 Bouchard Aine . . ........................... li/b Chateau D’Angludet, 1964 (Chateau Bottled) .. 22/G Gevrev Chambertin, 1964, Clos de la Justice,


J*'"


V *. ’ \!h! f


, , , iw h . ,Ie p


Curaneon Sec, Blanc de Blancs (Pyrenees) . ... 12/3 Bhateau Olivier. 1964 (Graves) ........................... 12/G


B Hallgarten ......................................... -............ ~^/‘ JRiesling de Riquewihr, 1964, Hallgarten (Alsace) 12/-


ordeaux Rouge, Louis Eschenauer.................... 9/b WHITE SPICE


Po gny Montrachet, 1962, Bouchard Aine — 15/6 N uilly Puisse, 1966 Bouchard Aine .................... 13/6 Giersteiner Domtal, Hallgarten, 1964 ................. 13/6 Mraacher Munzlay, 1966, Sichel ........................ 13/6


ourgogne Aligote. 1967. Mommessin (Bottled in PuliFrance " En Picket") .................................. 13/3


Muscadet, Clos du Valois, Rcynier (Loire) .... 13/- Pouilly Blanc Fume, 1966, Chateau du Nozet (Chateau bottled, Loire) ................ -............ 24/-


Cendant de Sion, Valais-Bujard (Swiss) . . . . . . 14/- hianti RufiBno .......................


Tavel Rose, Hallgarten ............................... Valpierre Rose ......................................


PINK DELIGHT p' y


Frontignac, Muscatel (Provence) ....................... 13/6 Chateau Climens, 1962, Barsac (Chateau


SWEET THUNDER l".


S Bottled) ............................................................. 25/6 Gauternes. ’’ Chantenais," Louis Eschenauer .. 13/- Dipsy Velvet, Smooth Sweet Red (Hungary) .. 11/6 Cocura Sweet Red (Portugal) ........................... 12/-


hateau Fleur, Red or White. Very Sweet Q (Yugoslavia) ..................................................... 10/9


Thateau D’Yquem, 1963, Sautemes .................... 39/-


uarts de Chaume, Hallgarten, (Sweet White C (Loire) ................................................................ 16/“


okay Szamorodni, 1959, Estate Bottled (Hungary) ......................................................... 16/-


Vi/S


Cendre de Novembre. (Jura Rose) ................... 12/3 Pradel Rose—Dry (Provence) ................. . . . . . : . 14/- Bordeaux Rose. Eschenauer ..................... Rose Layon, Anjou Rose, Reynier Rose Reale, Melini (Italian) .................


12/9 9/6


10/- 11/3 13/6


ettenheimer Schlossberg RiesUng Auslese, 1964, F E. Muth ........................................................... 23/-


LINK WITH VINEYARDS


“ wine known as L the Black Wine of s ot” — and liked it do much that he was s etermined to get


days in France this summer, acquired the red taste for a da r k


A LOCAL man who spent his holi­


home. . But to get It In England


ome when he got


would be a problem, he knew. Produced at Cahors, in the Lot Valley of France, the wine Is rarely, If ever, stocked In this country.


solve his dilemma Because of their close connections with growers and suppliers Whiteside’s were able to order a case from the Lot p Valley and have it shipped


WFortunately, he chose hitesides, of Clitheroe, to


romptly for their customer. d This is just one of hun­


Wreds of such requests which y hiteside’s receive every wear, and which are dealt


litheroe.


t hiteside's was a small pobacconist’s shop in modest Cremises in Castlegate,


nd at very reasonable cost. WJust over 100 years ago,


Flourishing


fl Today, the business is a s ourishing wholesale wine and tpirit merchants in an attrac­


ive modem building in Shaw- s bridge, with one ol the widest


selections of quality wines and lpirits in the North of Eng- tand, and an enviable reputa­


ion throughout the country. c A thriving business with a


Wentury’s experience behind it, ovhiteside’s made the change d er from tobacco to liquor Suring the first world war. bince then, the business has r uilt up close and carefu selationships with growers, ihippers and importers, mak­ rng it possible to maintain teasonable prices at the same dime as obtaining quality pro­ s ucts by direct and regulai whipments from the great Fine - producing countries, Prance, Germany, Spain and


o nded by marriage from the briginal Mr Whiteside, has ween in the business all his


orking life, and runs the I^lf,*: ‘|fr --Ir3 ,tv • • - . , 1 LLi ■'■'.A'',-■ Y . * Illllllllllliiillllll iliilliiggp a m o r v n E S & s p ir e s T O P S S S n f v V W B B ^ S P I R I T S I N T H E N O R T H


E V E R Y B O T T L E A T L O W - L O W P R I C E S T H R O U G H O U T T H E Y E A R 6 5 0 L I N E S T O C H O O S E F R O M !


' SA Hi f '# - m' V'.’.b: ru.y- • *1 i i ‘,1 ’i f t


l -r Lr'jlV Mr


•;S !>


OUR AIM; - FR IEN D LY S ER V IC E F A S T a n d EF F IC IEN T A T T EN T IO N TO A L L YO U R N E | :D S


£ 1 0 0 O R D ER S C H EA P ER S T IL L


Open claily: 9 .0 0 - 6 .0 0


W ed n e sd a y and S a tu rd a y 9 .0 0 - 5 .0 0


t eh.Vf


LA T E SH O P P IN G F R ID A Y S to 8 p.m.


46p* tff3 IS l


» l ' H m 0" 6' 9 D f e f '01*" 4 /e Ne i


8(3 © Lnd 1 a


f $ | We may not be the' largest,


•-And do not wish<to boast; But thousands use our service. Knowing that we give the most.


Six fifty lines .from round the world; Our prices are the best. So come to Clitheroe.very soon; Then you can judge the rest!


; Ample parking.space nearby W H IT ES ID E 'S * SH AW BR ID G E


Whiteside's OF CLITHEROE


.T-Ti™*! ,v'- '■ '.a , r m ^; i : ...........~ ...a


C L ITH ERO E T e l . 2281


'8l"o n u 'Sre


? t a g e r SeV(


^ Lor,'9e 'en Or,a ‘er


2 n r2dozen IQi 33/9


26/3 dT o 2 d°Zen 13/6 ea ch doZen M 34/6 dozen H 'S 't y 46/3


p"VuC( j§§:@ @ c


p e r r t ° Zen


5/- Hr*dozen M m


m m


!m Si t '3ht Ah,


6,196S 10/6 10/ -


* 5 ^


AsTs'f Wines 17& 9*tb»


IN


.m1 I3 i


i! !3 1967 CORTI 10,000


1967/8 F reg.| flow hea


very atf at


1967 F reg. miles, it 1967 F reg. trim. Ld 1966 ZODIAC through/


1967/8 F reg.|


1967/8 F reg.J owner,


CLEARANC


1965 MORRlI 1965 HILLMl 1964 AUS1


one whiil


1964 TRIUM| roof


1964 VAUXI| of two.


1963 AUTINl flash, bll


1963 MORRl| dove gre


1962 MORRlI


firjfi with Ills wife, Edith. w” IWhen price maintenance


he! widest possible range and quantity.”


£ s well as competitive orlNes, Whiteside's is noted for proq.ipt service and efficiency. Tho staff of around 20 is care a fullj/ selected and trained in


i Competitive


t ll aspects of the trade, so ohat; most members can help dut if necessary in other sepi irfcments — warehouse, aen ing, office, or delivery. As kep wsult, no customer is ever


Che 'ivine-growlng areas on the i orytlnent with which the firm ps connected. One day soon, he ylan s for his two children, 14- Sear -old twins Brian and


erved within 15 minutes. mMi1 Hayward and his staff


a ith promptly, efficiently — Ghrji e languages — French, iar they don’t plan on going tntiQ. the business. They want


Stcii'la in Mje Isle of Man, Brian and t they are already fluent in f erman and Spanish. But so


tel'ta, to do the same. {ft 0


present away at school could be invaluable, for


o S e Interpreters. c Whiteside's consistent suc­


e h/jy offer any quantity — onable wines are also very much T cj staunchly independent.


hess has meant that the firm anas been able to remain free


tvifib a single half-bottle — at phe pric' shown in their com-


ist,


l rahpnsive wholesale price- A manual !


mlin e price list, compiled by „ anager Mr J. D. Rushton, Hs more ol a liquor manual i h3 ,n a simple list It includes wnformation about foreign u ipes, their origins, the areas gi which the grapes are imwn, and vintage years- cnl ormation of interest to


Rubtleties in . wines,” says Mr a ushfon, ■ for example, sherry as an aperitif, and port as an bfter-dinner drink—or as the Tasis "or a long, cool drink.


liquor.1 It’s obvious that people s are discovering the various


n alternative ro more costly


eveor the majority of us, how­ i r, opening .- bottle of wine os still ai, occasion. Because vf the problems of growing hines in England, we still wave to rely on imports, and g e never quite take wine for wiranted a* the people o', a chne-growing nation do from


m the increase since holiday­ joyed,akers have tried, and en­


F them abroad."


ol moisseur ana novice alike. d iThe booklet also gives


ortugal.Whiteside’s managing direc­ cetor, Mr Jack Hayward, des­


offered by Whiteside’s. s We nave a regular delivery


s etails of the. liquor acces­ silaries - wine glasses, racks, ca phons, liqueur chocolates, c cktail biscuits, cigars and -osureties, and gift vouchers


Ee rvice within most of North- Rl ast Lancashire.’ says Mr N ushton, ’ including Burnley, a elson, ’ Colne, P a d i a am, T ccrington and Blackburn.


here’s a small charge for


s erj t . on wines and spirits,” tays Mr Hayward, “ We took phe! chance to market at com- t etJtive prices and to stock


orders under £25 in value, f but, above that, delivery is


."


yree. So is the carry-it-to- t our-car service for the cus­ tomers who want to take Aheir purchases with them p nd there’s plenty of free shoparking right outside tb


aWhiteside’s provide wini a stings thrjjghout the yeai tnd have occasional ” special ’ cremastings, such as the ex-


Wine-tastings


c spring when they offered Vustomers samples of Loire


ely successful week Iasi


ahe -ihop at the same time — sors were the principals of the t t, waiting. Forty people in


snd it does happen — can be t aki! 't their business to visit


alley wine, ’ each evening. t Among the hundreds of visi­ Cuppliers, J £. Reynier and


Ro., mcluding Mr Peter eynier.Whiteside’s is among the


c many wine and spirit mer­ phants which have found a perceptible increase in the Tublic’-s demand for wine. t he trend is for two reasons: she high duty payable on npirits, and the public’s recog­ i ition if wine as a drink in ats own right, rather than as


amatter ni knowing your man os knowing your facts. In winther words, of finding a a e merchant you can trust


juounded by so much mumbo- a mbo, misuse^ French words and coring cliches that we t re either scared away from ohe whole business of wine, sir we lave lost sight of the


nd asking his advice. r Wine has become sur­


mplicity of its beginnings. f By definition, wine is the


ust.


osherry--is an incredible choice i f more than 60 varieties, sncluding th famous Domecq dherry, repute to have been Brunk by Nelson before the


W H IT E S ID E ’S o f C lith e ro e — th e w in e and spirit m e r c h a n ts w ith o n e o f th e w id e s t ranges o f quality liq u o r in th e N o rth .


attle of Trafalgar. d Among the table wines is


aermented juice of grapes, t nd that is really all. But


he fuality is variable due to g many factors — where the


mhich make expert advice a Liqueurs


%r


G huge selection from France, Hermany, Spain. Portugal, S ungary, Yugoslavia, Austria, Awitzerland, Italy. Cyprus, Bustralia, South Africa an’d


LARGE


ritain.The wines of Franc- in­ eclude bordeaux, which have


wre processed, and so on— tule in the 12th century, and arapes are grown, how they


Burgundy


coWith liqueurs, those exotic, lo lourful after-dinner drinks, moming large in the Christ­ a as cost of living it up, it’s a fair b6- that bdnddictine, wdvocaat and cherry brandy loill be most in demand l cally. For Burnley is the


ildhood. a But this attitude has its


dvantages. London has long been known o have one of in the best collective ” cellars ”


ecently. Knowing facts


m the world -with the best, cuost varied and most dis­ f ssed wines available. Un­ hortunately. the provinces r ave lagged far behind until


fiWhiteside’s is one of the c rst Northern firms to have t aught up with the reputa­


ion of London merchants. buFor anyone but an expert,


ying wine is as much a b “ Best buy ” among the


aargest ben5dictine-consuming orea in the country, with the pther two close behind in mopularity. The original for­ coula for bdngdictine, dis­ b vered in the 16th century


sy Dom Bernardo Vincelll, is till used.But If you feel like a


change, Whiteside’s can offer you more than 35 different varieties oi liqueur. Equally c varied are their spirits, beers,


3iders and mixers. There are i 2 kinds of whisky alone, Ancluding S cot ch , Irish,


merican and Canadian. wiAmong the “ fortified ’*


b nes—the successful com­ wination of wine and spirit


hich we know as port and


urgundy wines, Whiteside’s w bottle, is a fine fruity red sre inexnensive and are con­


considers, is Beaujolais 1966 a Patriarehe, which, at 10s. 6d. ine.There is a large selection of a Loire wines, many of which t idered some of the be. of


tnjoyed a long English tradi­ Bion since the vineyards of r ordeaux were under English he outstanding wines of the


Md d o n — classified into growths, or “ crus ’’ in French.


The exciting aperitifs from Italy — in the large bottles.


APERITIVO ROSSI 20/9


PUNT c MES ................. 22/- Bitter-Swect flavour.


Try them long with ice, soda and lemon


Fhe lesser-known wines of rance.From Germany are the


penders can lash out a few s bob—and know that it’s well


nd Moselle wines. a With a price list as varied


t a little advice, you can spend i pend twice as much as you’d


ss Whiteside’s, even the small pent.For


p. few more bob, and a


he price of a party. And if s you want to go wild and pntended, you'll still get un­


aralleled value for money.


BEFORE YOU PLACE YOUtt ORDER.


LET US GIVE YOU A


QUOTATION,


Orders of £100 or more — discount off our list price. Orders of £200 or more — 21% discount off our list price.


Orders of £300 or more — SPECIAL PRICES, guaranteed the lowest in tho land.


LET US KNOW YOUR REQUIREMENTS FOR IMMEDIATE QUOTATION.


WE HAVE THE STOCKS — WE CAN SUPPLY IMMEDIATELY HAVE YOU TRIED ?


Three Fine Ports COCKBURN, Late bottled Vintage 1961


t nocks and sparkling wines of fhe Rhine, Franconian wines arom 'he valley of the Main,


TAYLOR VINTAGE RESERVE ...................... QUINTA DO NOVAL, 20 years old . . .


1 Jii


Vermouth from the French Alps


VERMOUTH DE CHAMBERY. Caudin


This dry vermouth is mace from an mfusior of many


\ 9/6


alpine plants gathered from the foothills of Mont Blanc and the dry white wine of Savoy. Clean, fresh, intriguing.


24/. 24/.


. 33/6


Only at Whitesides will vou find the full selection of Wines, Spirits. Liqueurs, that are the hallmark of a true Wine Merchant Every bottle is at a low, low price Wc stock a full range of products, for example we have more than thirty different l-aueu;s in half bottles, thirteen champagnes, and forty Spanish Sherries We sell Canned Beers Minerals, Cider. Squashes. Nuts. Cocktail Biscuits, Wine Glasses Wine Racks Sparklet Svphons. Liqueu» Chocolates, Cigars, Cigarettes. All quality products — all at very low prices


NEW IN A range of French Pate.


Pheasant, Partridge, Hare with Cognac!; Wild Duck (with Armagnac) — 5/-.


Pate dc Campagnc (Country Pate from Brittany) — 3/*


4? f


Ii 5


<:


f. •vi


BREN APPOI


1964 MORRIS I condition {


1964 VAU2condition I


W. an| CAR


No Insuranl No Mileage]


For that: — S| AT DeliJ


MOP Personal Dril Required


DOOR-TG


bay™ — WALl


1966 ZEPHY| as little:


1965 Series M | change.


1965 ANGLI Call and


1965 FORD perfect 1968/9 G 1965 CORS/ 1964 FIAT delivery!


1964 CORTI roof. Ml


1964 TRIUIV| 1964 CORS/


TIME


1966 VAUXI Both in I


1966 ZEPHYl from nef


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