C l i th e r o e A d v e r t is e r cC: Tim es. Tritlay. friay 14, 1965 roo to the Directors that has made Trutex the concern it is.


a family business which is running so smoothly. A s a c om p a n y T ru t e x fe c i v e r y t---------------------------------


s t r o n g ly th a t a w e l l -d e s ig n e d . sm a r t u n i fo rm c a n g iv e a ch i ld e x t r a c o n f id e n c e th a t c a n w e l l r e f le c t in th e q u a l i ty o f s c h o o l - w o rk . A s fa r a s u n i fo rm f o r g ir ls is c o n c e r n e d th e a im h a s b e en t o c om b in e fa sh io n a p p e a l w i th th e h a rd -w e a r in g q u a l it ie s s o n e c e s s a r y in a s c h o o l -g a r ­


m e n t . T h e s c h o o lw e a r m a rk e t is a


p a r t ic u la r ly d i f f icu l t o n e to h a n d le a n d o n ly c om p a n ie s w h o p o s s e s s d e s ig n fa c i l i t ie s . e x p e r ie n c e .


th e th e s t o ck -b a c k in g ,


c o r r e c t m a c h in e r y a n d m a n y o t h e r fa c t o r s c a n h o p e to m a k e a n y im p a c t in th e s e d a y s o f in te n s e c om p e t it io n .


O v e r th e y e a r s T r u t e x h a s a c q u ir e d th e s e a s s e ts , a n d is n ow


th e le a d in g in d e p e n d e n t s c h o o l - b lou s e m a n u fa c tu r e r , a n d la r g e s t b o y s ' sh ir t m a n u fa c tu r e r in th e c o u n t r y .


A n a v e r a g e in c r e a s e o f 15J p e r


c e n t o v e r th e p a s t f iv e y e a r s , m a in ly o n s ch o o lw e a r . h a s b e e n


a ch ie v e d . A t G r in d le t o n th e m o s t u p - t o -


d a t e m a ch in e s a re u s e d in a c c o u n t in g a n d d ic t a p h o n e s are in us e in o f f ice s . T h e m o d e r n d e c o r is m o s t a t t r a c t iv e , a n d th e v iew o f th e r iv e r o n a su n n y d a y m a k e s it im p o s s ib le t o b e l ie v e th a t y o u a re in a fa c t o r y . T h e c a n t e e n s in a l l b u i ld in g s


a r e l ig h t a n d p le a s a n t , a n d m o s t o f th e fem a le w o rk e r s w o rk w i th m u s ic in th e b a c k g r o u n d , a n d in la r g e , l ig h t an d a ir y r o om s .


futur e de s igns At th e h e a d o f f ice d e s ig n s fo r


n e x t y e a r a r c b e in g p e r fe c t e d . S om e s ch o o ls , th e d ir e c t o r s sa id , a re v e ry g o -a h e a d w h e r e u n i fo rm is c o n c e r n e d , w h i le o th e r s p r e fe r th e s am e u n i fo rm th e y h a v e h a d


f o r y ea r s . M r s . H o d g s o n s a id .


"T h e


s c h o o lw e a r m a rk e t w h ic h is a lr e a d y e x p a n d in g wi l l in c r e a s e g r e a t lv a s c om p r e h e n s iv e s c h o o ls sp r e a d . A t th e m om e n t m o r e g r am m a r s ch o o ls tn a n s e c on d a r y m o d e r n s c h o o ls a re in te r e s te d in


u n i fo rm ." A m o n g th e s c h o o lw e a r o f th e


n e x t few y e a r s a. g r e a t


su c c e s s is p r e d ic t e d fo r th e s h i f t - d r e s s e s a n d b u t t o n -d ow n c o l la r s


th a t T ru t e x h a v e p e r fe c t e d . A t W e s t B r a d fo r d w h e r e M r.


E. S h a rp ie s is m a n a g e r , a h ig h ly e f f ic ie n t d is t r ib u t io n s ch em e is in o p e ra t io n . T h e n ew c e n t r e is s t i l l a d d in g t o its d e c o r a n d r u n n in g , a n d h a s a m a n a g em e n t


b r o a d -m in d e d e n o u g h to ta k e in a l l th e n ew d e v e lo pm e n t s th a t


y o u n g o r g a n is a t io n s h a v e to fa c e . T h e H c n th o r n fa c t o r y w h e re


M r. Ft. O ld r o y d is m a n a g e r , h a n d le s o n e o f T ru t e x 's g r e a te s t su c c e s s e s — "R a v e ' ’ y o u n g m en 's


And indeed in these days o f take-over bids, amalgamations j shirts, and nationalisation it is pleasant to be part o f free enterprise in


!----------------------------- T h i s sp e c ia l d e s ig n s ta r ts o f f


in th e cu t t in g s e c t io n s o f th e g r o u n d f lo o r . A g a in m o d e rn m a c h in e r y is e v e ryw h e r e . O n th e f ir s t - f lo o r a re e x p e r i ­


e n c e d m a ch in is t s , a n d in a s e c ­ t io n o n th e ir ow n . t ra in e e s . T r u t e x is in r e a l ity a lo c a l


c o n c e r n w i th lo c a l em p lo y e e s p la y in g to a n a t io n a l a u d ie n c e . W i th th e r e su l t th a t th e n am e T r u t e x is n ow s y n o n ym o u s w ith


h ig h q u a l ity s ch o o lw e a r a t a n a t t r a c t iv e p r ic e .


New school uniforms are


prepared after consultations among many experts


/• CHILDREN require a new school uniform or a replacement for the old one at the beginning ^ of the autumn term, and the bulk of Trutex advertising in the national press is geared to the peak schoolwear buying time towards the end of the summer holidays. Advertisements are also placed in school magazines and


in trade publications. In 1963. the advertising system was expanded: during last year, 1964, a similar scheme was used


featuring bigger advertisements and an increased number o f insertions. Fo r each group o f products


there is a product manager whose duties are numerous. It is the duty o f the p r o ­ duct manager to assess the desirability o f offering and making certain garments in an appropriate cloth styling and size range. and to compi le ranges o f samples in anticipation o f p u b ­


lic requirement. In this way they touch on market research and work in close liaison with the marketing research section. Each product manager is


responsible in his o r her own department for cloth buying


and for research into the qual ­ ities. constructions and prices


o f cloth and market prices. They possess a knowledge


o f such tests as arc required to be made on cloth and on the finished garment. Sizes are always open to revision and product managers keep a constant check on present day sizing and on how children arc altering o r maturing both physically and in the fashion sense.


PLANNING Finally the product manager


has to present the go ods to the salesmen and must con-


vince them that these goods are right for the market.


The product ion planning


and control department acts as a liaison between the pro­ duct and sales groups and its manager is direct ly respon­


sible to the managing direc­ tor. The success o f this de­ partment is concerned with satisfying the requirements of the customers as is every other department in the company. They are responsible fo r sup­ plying the customers’ orders when they arc required.


It is generally agreed that


in the schoolwear trade the sales department is the back­ bone o f the whole company. Each representative manages a certain area o r ‘ground’ and calls on retailers at his ground. He is trained to work to a policy' o f methods and plans as laid down by the general sales manager.


In this highly competitive market it is necessary to use


methods o f selling which in- s u r e t h a t t h e g a rm e n t s w i l l sell themselves in the shop


and on these lines Trutex are fol lowing the trends o f self- selection which give a bright presentation and inducement to buy.


The representative is res­


ponsible not only for selling the go ods to the retailer, but also for placing the self-selec­ tion units in suitable places where they' will be used to their greatest advantage.


In this way the garments


are being sold to the casual shopper not just to the mother


who comes in and asks speci­ fically' for Trutex. A larger market is thus gradual ly b e ­ ing set up. There are three separate


markets aimed at and so each range has three distinctive di f ­ ferentials. Fo r example, o f three boys shirts in popl in, each has a distinctive price difference and distinctive ap­ peal.


This pattern is similar in


all the ranges but it is inter­ esting to note that the three different markets cannot be


judged on the income level of the purchasers.


A H A P P Y centenary smile from members of the Trutex Board. Eeft-right they are Airs. J. JR. Hodgson (director), Mrs. E- Charnley (director), Mr. John D. Hodgson (managing director). Behind is director Mr. T . Robinson.


SALES PLAN


THE Trutex sales plan is that the garments made by


Clitheroc Shirtings. Ltd. , and also under the trade name o f Trutex should be easily pur­ chased by every mother in


Britain fo r her children. In the last five years it has


been planned to expand the market by reducing the areas o f the representatives and thus increasing the sales force so that with the smaller areas they can penetrate the market more powerful ly and more efhcicntlv.


It is essential that the right


stocks are ready' in the ware­ house at West Bradford to meet the customers’ demands, at the times the garments arc wanted. Fo r this reason a great deal o f attention is paid to correct planning and c on ­ trol o f production. Forecasts for do7.enage sales on indivi­ dual product lines are made


-\5^*tbe product managers and lh& marketing managers, as mfich as twelve months in advance.


The P la n n in g a n d P r o d u c t io n


Control M a n a g e r d raw s u p a l l >:atistic.s on w h ic h fo r e c a s t s a r e based a n d th en th e f ir s t f o r e c a s t drawn up w ith th e s a le s s id e o f


the c om p a n y in e a r ly a u tum n for the fo l low in g y e a r . O n c e they h a r e b e en c om p le te d a n d approved th e y a re t ra n s la te d


into the m o s t e f f ic ie n t p r o d u c - t.on s ch ed u le s . T his is n o t an e a s y ta sk s in c e


the r e q u ir em en t s o f th e c u s t o ­ mer a r c n o t s ta t ic . T h e m a in essential o f p r o d u c t io n -p la n n in g and c on t r o l is th a t th e g a rm e n t s must bo d e l iv e r ed to th e cu s ­ tomer when h e o r sh e re qu ire s them, not m e re ly w h e n th e y a re made.


Two o th e r im p o r ta n t fa c t o r s


involved in th e e c o n om ic g r ow th of the c om p a n y a r e th e in s is ­ tence u p on a h ig h s ta n d a rd o f


salesmanship, an d a n in s is te n c e on keeping th e p r o d u c t s w ith in a stable an d c om p e t it iv e p r ic e range. New d e s ig n s d o m u ch to stimulate s a le s a n d th e m a n a g e ­ ment and s ta f f h a v e fo u n d th a t i- :s m ore b e n e f ic ia l f o r th em to take the in it ia t iv e , r a th e r th an to follow t ren d s in th is bu s in e s s .


tween the factories always ends in success. T o p p in g th e l is t a s th e ch a ir -


m a n a n d m a n a g in g d ir e c t o r o f ■ C l i th e r o e S h ir t in g s L td . , T ru te x L td . , L a n c a s h ir e M a n u fa c tu r e r s L td . , H e n th o rn M a n u fa c tu r e r s L td . , a n d d ir e c t o r o f N e a te x L td . , is Mr. JO H N □ . H O D G SO N . M r . H o d g s o n , a c ir cu i t s tew a rd


o f C l i th e r o e M e th o d is t C h u r ch , is a m em b e r o f t i le m a n a g em e n t c om m i t t e e o f T r in i ty Y o u th C lub a n d ch a irm a n o f C l i th e r o e R o ta r y In t e rn a t io n a l C om m i t ­ tee. A s a m em b e r o f th e B r it ish In s t i tu t e o f M a n a g em e n t (b y e x am in a t io n > h e h a s h a d e x p e r i ­ e n c e a s a n o u t s id e r e p r e s e n ta t iv e


a n d fa c t o r y m a n a g e r w ith in ih e c om p a n y . H is w i fe . Mrs. JO AN R. H O D G ­


SON i s a d ir e c t o r o f th e c om ­


p a n y . T h e H o d g s o n s h a v e tw o ch i ld r e n . R u s s e l HO) w h o a t te n d s b o a rd in g s c h o o l an d J u l ia (4 1 1. S e n io r m em b e r o f th e b o a rd o f


d ir e c to r s is Mrs. E. CH A R N L E Y a n d th e la te s t a d d i t io n to th e b o a rd is Mr. T . R O B IN SO N .


M r . R o b in s o n , w h o jo in e d the c om p a n y in 1927 a s a c le rk in


And behind the scenes.. the efficient leadevs


, td . , w h ic h concern.


iwork be- __________________


th e p ie c e g o o d s d e p a r tm e n t w a s a f t e r fo u r y e a r s a p p o in te d o f f ice m a n a g e r an d r e sp o n s ib le f o r s ta t is t ic s w o rk . I n 1939 h e b e ­ cam e c om p a n y a c c o u n ta n t a n d in F e b ru a ry . 1960. c om p a n y s e c ­ re ta ry . H is e le c t ion to th e d ir e c ­ to r s ' b o a rd cam e on F e b ru a r y 24 th is year.


H e w a s e le c te d to C l i th e r o e


T ow n C o u n c i l in M a y 1955 a n d h a s b e en e le c te d e v e ry y e a r s in ce . F o r fo u r y e a r s h e h e ld th e p o s i ­ t ion o f H o u s in g M a n a g e r a n d


f o r f iv e y e a r s w a s f in a n c e ch a ir ­ m an .


Mr. J. R. R O B IN SO N jo in e d


th e c om p a n y in 1930 in th e p a ck ­ in g d e p a r tm e n t . In 1951 h e w a s a p p o in te d fa c t o r y m a n a g e r o f W a t e r lo o R o a d F a c to r y . C l ith e ro c . a n d in 1958 was a p p o in te d to g en e ra l w o rk s m a n a g e r th e p o s i ­ t ion lie n ow h o ld s c o n t r o l l in g th e o v e ra l l p r o d u c t io n o f th e c om ­ p a n y 's s ix fa c to r ie s .


In 1964 lie w a s a p p o in t e d a


d ir e c t o r o f th e n ew ly - fo rm e d su b s id ia r y c om p a n y , H e n th o rn


M a n u fa c tu r e r s L td . Mr. J. H. R IV E T T was a p p o in ­


ted M id la n d s an d S o u th W a le s r e p r e s e n ta t iv e in 1947. H e is n ow r e sp o n s ib le f o r s e l l in g an d m e r ­


c h a n d is in g th e fu l l T r u t e x a n d N e a te x g


r a n g e o f


garments to th r o u g h o u t


O th e r im p o r ta n t n am e s in the


f i lm in c lu d e M r . H. F o u id s p r o ­ d u c t io n m a n a g e r fo r a l l b o y s ’ wea r. M r . W . L. W i lk in s o n the c om p a n y 's le a d in g r e p r e s e n ta ­ t ive . M r . C. C l ia tb u rn a fo rm e r M a y o r o f C l i th e r o e w h o r e p r e ­ s e n t s th e f irm in th e West, R id ­ ing . M r . J. H. W h i t e h e a d p r o d u c ­ t io n c o n t r o l a n d p la n n in g m a n a ­ g e r.


M is s K . M. W i lk in s o n is p ro ­


d u c t io n m a n a g e r f o r g ir ls ’ wea r. M is s P. E. S m i th p r o d u c t io n m a n a g e r f o r .


n ew e s t l in e s , M is s C. R o b in s o n A c c o u n t s o f f ice m a n a g e r .


M is s I. D u g d a le s ta t is t ic s


c le rk . Mr. J. A. G r a in g e r is in ch a r g e o f m o d e rn is a t io n w o rk . M r . F . W id d ow s a s e n io r fa c t o r y m a n a g e r . M r . S . H. G r e e n m a n a ­ g e r o f th e C l i th e r o e . W a t e r lo o R o a d fa c t o r y . M r. J. W a d d in g t o n . M r . W . T om l in s o n a n d M r . B. B la c k h am a r e r e p r e s e n ta t iv e s .


M r . B . C o u ’.s ta n is L o n d o n m a n ­


a g e r . M is s E. L e e s s e n io r e x e c u ­ t iv e s e c r e ta r y . Mr. R . D u f fy o f W o r s t o n is a s s is ta n t m a r k e t in g m a n a g e r .


ih e c om p a n y 's


BY KAYE MERCER


T rut ex


^ L IT H E R O E SHIRTINGS LTD. this year celebrate s its hundredth birthday in the happiest possible circumstances.


From an acorn o f a beginning, this immensely popular local firm is spreading its branches tarthcr and farther out into the


school -wear world, whi le back in Cl i lheroe its roots are gel l ing deeper into the ground every day. This brilliant success can be attributed mainly to the fami ly atmosphere and loyalty


WHO i> There arc -.even I rute\|


Clitheroe Shirtings Ltd. at school dresses, •.hon-.. eeliL blouses. The Henthorn work!


men s shirts, and a specitj interlinings. At West Brudt ord g o ol


and dispatched. At Bur\ b o l infants' blouses are made. I factories which make bovs| shirts, and all Trutex and gym tunics. At Blackburn all girl-'


are made.


CELEB TO M CENT!


The Trutex salc^


held la>t week- at the At :h e '2.ala du


flbou: 130 bu yers, r nr.d member.- o f :


f tV'’ r ta :r .c c . T h e mann^ir.p


J oh n D. H odg son. gues:.- and Mr.s Hod it- s em e d p /f* s to :represi . or


w h o ha bu*. ers'


d most con te -


: m enta ! woex -c r ;d


M r T om R ob: on. a I own Co l » .Cl 1


1lor a nci


a ODoitrted dir ect.or pre.-r: E. Cha: m iry . w::fe • t • n < hairm a n w ith tam in g a so.;ee : :o


i has:


me ties ana n bon quo* - Pc t ;* L^ah pl


rti f v.


Sales T h e first. cia\ ol' *:n- T in


7*.;: Annual Sale.- C onmrenec * he K e irb y Hotel. B u rn ley , op en ed b> the ch a irm a n .


J oh n D. Hodg.-on. ivho sa .d "'7 :s on e o f the m ost import, e v en ts in the c om p a n y '. ' cairn*.! -a p e r iod o f in s t ru c t ion and |


■ e r tam m en t " . Mr .H od g s on ’.v c la im - 'd


rep re s en ta t iv e s . Mr, K en Jor| Ea.'-. York.- an d Lm c o ln sh i Mr. T. M o o re , fr om th e W C o u n t r y : an d Air. A r th u r G a y . S ur rey . S u s s ex an d part o f !_■ cion, a ls o Air. R o b in S h a ry N o r th an ts . O x io r d and shire. B e cau se this y ea r tin i o n:


f':ico was to r the fire*. u n ­ c lo s e t o H ea d O f f ice , tlv..- u an o p p o r tu n ity fo r o th e r nr b e i> o f th e h e a d o f f ice >ta:I a t te n d , a n d Mr. H o d g s o n w e lc om e d M is s E. M. C a r te r , A B. S ta f fo rd . M is s R. M a cn a r r a n d M is s J. A. B r ie r le y . A te le g r am w a s r e a d out i


M r P e r cy H o d g s o n th e T r u t e x r e p r e s e n ta t iv e w h o


t ir e d a f t e r 42 y e a r s ’ s e r v ic e ts n ow t r a v e l l in g th e world|


sa id **Sincerest w ish e s ' h a p p y a n d s u c c e s s f u l c o n f e r e l jve rs . O l v - im l e y t h e s e n i o r m e ra o f th e B o a r d , w a s a l s o m a d e


Cr ; . U X i •


-.A.- Lb.


*


* - •


F r o m s t a r t A


Right through sc hoof.. . Trutex School Blouses look better, 'wear better and give that added conjidence


TRUTEX SHIRTEES AND SHORTS MAKE THE IDEAL SCHOOL OUTFIT FOR THE YOUNGER SCHOOLBOY


CONVINCINGLY BETTER!


ANYBODY FOR TENNIS “ TUls wears the popular Trutex teams dress ta tricel/viscose, with a kmg-Mne bodiee and back zip fastener. Her companion is in crease-resistant shorts of rayon/gaberdine which come in a variety of colours : her se if -ironing .cellular blouse comes &n


aad-goid.


F r o m s t a r t . . Right through sc hoot^ft


better, wear better and give that added confidence School Blousislddk


TRUTEX AND NEATEX SKIRTS AND TUNICS COMPLETE THE IDEAL SCHOOL OUTFIT


CONVINCINGLY BETTER! gr„ecn


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12