£ The Clitheroe Advertiser <?: Times. March 6,1964 Mir JAMAL CREMEWAYE


SUPERMA BRUSHWAYE (< ALSO


-MODELLING a n d


THE 3IOST NATURAL


HAIR COLOURING -------®-------


MAISON MORGAN


(LATE OF TRUEFITT, LONDON, W.l.) HAIRSTYLIST


1 YORK STREET


CLITHEROE PHONE 353


WHAT (HAIR) YOUR STYLE ITS WORTH YOUR WHILE TO VISIT


ANNE NUTTALL (N.H.F.)


LADIES’ AND CHILDREN’S HAIRSTY LIST PERMANENT WAVING, TINTING, STYLING, ETC.


22 GARDENERS ROW. SABDEN TEL. PADIHAM 72311


CASTLE


HAIRDRESSING SALON 7— 9 PARSON LANE Telephone Clitheroe 1270


LADIES' AND GENT’S HAIRDRESSERS w a v i n g .-.


AND COLOUR SPECIALIST FULLY QUALIFIED STAFF BY


VALERIE GREEN


the fashion show in the form of wigs worn by the mannequins. Many of them were shingled, bobbed and permanently waved


just like everyone in pre-war days wore their hair. There were even side partings. Some of the model's top knots


were adorned with little jewelled grips, a revival of the fashion popularised by the actress Ger­ trude Lawrence and by the Duchess of Windsor when she was Mrs. Simpson.


What Paris says . . . Of course, one swallow docs


not make a summer, even when its sucli an authorisation type as Marc Bohan Dior dictates liavc always carried considerable weight, however, as far as European women are concerned. Does this mean, then, that we're to say goodbye to the


;


into the next in a swirling movement. feminine casual look which has


dominated the scene for so long? Fashion formers seem to think so, but it may take a while for


•the idea to ”geli". Remember when we were told


to stop hack-combing and wear tlie smooth look only? Tills was some time ago. and yet you still


'see almost busby styles bustling along the high street.


Looking back at the covers of


fashion magazines of the 1930's, one can see what Dior’s Mare Bohan is getting at. Heads were neat and tidy. The contemporary ideal was then a smooth boyish look. Ears were exposed.


The face was painted and the .


eyes and mouth accentuated and outlined. The hair was short, anc! the figure was seductively high­ lighted by simple sheath dresses.


Fringes for some were much in


vogue—depending on the shape of the wearer's face. And tile


l ■ •


“ Hcltcr Skelter " is the name of this tapering hairstyle croatod by British Hairdressers. It Is so called because each wave (lows


oriental beauty of women like Anna May Wong encouraged the cult of the fringe in the West.


The craze which was more


tvpical of the '30's than any other was. of course, the side parting, and it is just this aspect of liair fashion which has been revived by Paris.


In those days no woman would


dare to appear in public without shining, well-brushed hair, com­ plete with paiting. And with the current vogue for the bare back went tlie waved head.


Cleo’s look In fact, putting a lasting wave


into hair has exercised the minds of scientists and hairdressers throughout history. Even the ancient Egyptians felt the need for permanent curl and devised a method of rolling liair on small wooden curlers covering it with mud. and allowed the whole head to bake hard in the sun!


Moisture from the mud was


partly evaporated and partly driven into the hair to form its new shape. This was the pro­ cess which produced the tight ringlets familiar in Egyptian art. though pictures of Cleopatra more often show her with a long- tressed version of the Beatle


Wltf... The Greeks, too, loved curled


lmir. though usually with a centre parting.


It was not until shortly before


the first world war that a method of applying steam to hair wound on curlers was introduced. The wave produced from this method was the forerunner of the. perm as we know it today. There is one indispcnsible ele­


HAIR STYLIST 4


ment of any permanent wave, however, and that is skill. First the hair must be shaped. The hairdresser must cut the hair to the right length and style for the dressing you want afterwards.


Colour change If a new hairstyle is not


enough to cheer you up, why not be daring and change your


colour? They sav that inside every , .


brunette there is a blonde trying to get out and more and more of them arc doing so! Model girls, film starlets, and


15 DOWNHAM ROAD CHATBURN


TEL. CHATBURN 237


FOR THAT UP-TO-DATE HAIR STYLE- VISIT


MARION'S ODDFELLOWS HALL -----©-----


HAIR STYLIST (N.H.F.) la KING STREET


CLITHEROE TEL. 1105


PERMANENT WAVING, TINTING STYLING, E TC


FASHIONABLE PRODUCTS TO MATCH FASHIONABLE


STYLES! THE LATEST


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| FROM HELEN CURTIS—COLOR AND STYLE 4/11 » RAJNETTE— LACQUER OR SOFT SPRAY • SUNSILK— THE NEW HAIR SPRAY • POLYCOLOR, COLOR-GLO, HAIR.MAGIC


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DERRICK GREEN, M.P.S. 4 RAILWAY VIEW, CLITHEROE


YARDLEY — GOYA - M A X FACTOR — ;COTY KEEP AHEAD


ALL THE TIME


■------- 0 -------- VISIT


| MV BUSINESS | |


1 YOUR HEAD!! 1 GOES TO |


NANETTE KRAWCZYK HAIR STYLIST (N.H.F.)


E. WORSWICK


HIGH CLASS GENT’S HAIRDRESSER 23 KING STREET, CLITHEROE


BABIES AND - CHILDREN; SPECIALLY CATERED FOR


4 SPRING TERRACE LANGHO


Td BLACKBURN 48085 |11|||1||I1II„III,IIH1 Specialist in lllllllllllll........ .


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p e r m a n e n t w a v in g , t in t in g , e t c . I FOR A PERSONAL


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I. CALVERT 1 ESHTON TERRAC,


CLITHEROE d)||||IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIM| JEANETTE


LADIES’ AND CHILDREN’S HAIR STYLIST


1 KING ST.


WHALLEY TEL. 2282


SPECIALIST IN KOLESTION HAIR COLOURING


the really fashion - conscious women have lo n g pioneered colour. They change the colour of their hair to suit their mood, the occasion, and the colour of


the dress to he worn. Yet thousands of women still


hesitate to take advantage of the many new hair cosmetics available to them. They know that a major change in their appearance will need all their


courage-But nowadays there is no need to worry. Hair colouring is becoming popular because the results are so natural. Gone for­ ever are the days when a woman was “dyed” and looked it. Colour is now recognised as a


beauty technique which gives exuression to the personality


and highlights natural beauty. It, should never be glaring or


parish.HOW often do you have a norm? This seems to vary. Some make one last six months, while others° only eight weeks. Four whole-head perms a year seem to be the widest “ration. Tinhkc the amateur home pen c / the professional hair-


§?c«ser can look at hair and tell within seconds what state it is ta and in what way it is likely to respond to treatment. A norm that is well done can


give mouths of pleasure and per­ mit easy management of the hafr between visits to the hair­


dresser- Add a ribbon once your choice is completed


and the new-style you emerges, ^ b ^ f r f m m h i ^ also the


The 13,000-strong National Hairdressers' Federation havo released the “Peterpol” line as their new British hair fashion for men. Providing men with a sculptured look, the "Peterpol" has a frontal wave movement and a clean, t'dy silhouette. Essentially for the " rugged ” male.


Hairstyling


with Distinction


PERMANENT WAVING SETTING - TINTING AND COLOURING


TREAT YOUR HAIR WITH THE GREATEST CARE - — CALL OR PHONE —


The


National. Hairdressers’ Federation


sets the Highest Standards ot


SERVICE, HYGIENE and TECHNICAL EDUCATION in the Public Interest.


HAIRDRESSING APPRENTICESHIP


Along with the Trade Union (U.S.D.A.W.) Representatives the Federation sponsors and s u p p o r t s the Apprentice System as the only recognised method of entry into the craft (apart f r om Government Schemes and gi,ves the lead in providing apprenticeship training and further educa­ tion through academies. Training in Hairdressing


The National Hairdressers’ Federation have knowledge


that private schools are in­ creasingly offering 'intensive training in Hairdressing. Such training is not of Itself recognised by the Federation as sufficient to secure employ­ ment as hairdressers with our members, except as appren­ tices.


BARBARA’S HAIR SALON


14 SHAWBRIDGE STREET CLITHEROE.


Tel. 658 MEMBER N.H.F. REGISTERED HAIRDRESSER Gentlemen’s High Class


Hairdresser ' — ®—


ELECTRIC RAZORS AND ALL


TOILET REQUISITES A


BERNARD ASHTON 20 We 11 gate. Clitheroe


EASTER ENGAGlI - EASTER!


WE HAVE SELECTION ENGAGEMI WEDDING BE GLAD Tj HELP WE


Y


Coneron & 17-19 MOOR LANE Tel. 626


V s' MARCH 7th


JJAIR, according to an Ameri­ can skin specialist, is " no


longer useful, but purely orna­ mental1' . . . “ It’s destined to go!" lie says. But we women know better.


Hair and Beauty Week will hold the same fascination as always, and interest in style trends lor '64 is now at its keenest. Hot foot from Paris comes the


news of a possible revival of the shingle hair-do so popular in the. 1930’s. Marc Bohan of Dior., with the support of hairdresser Alexandre, tells us that we are to return to those .small heads of hair with their finger waves and side partings. Their styles were launched at


i ip L


Yvres St. Laurent .revived black velvet ribbon necklets and ribbon trimmed collars, as well as streamers tied under the chin to complete tlie demure look of his shepherdess hats.


Ribbons blend beautifully with


the new floral prints, and can give a touch of frivolity to a hairdo which is otherwise plain. I f your hair is long or bob-length and you prefer to keep it' this way. see if it suits-you to have it gathered into a bow at the nape of the neck—in other words the current “Tom Jones" look. The general effect should.be


neat as well as elegant. For the final say in hair


fashion, we usually have to go to the menfolk, however.


Anything the slightest bit


severe, or demanding an over­ dose of lacquer, is sure to earn disapproval. As far as we can tell, the back-to-the-thirties look . is already being laughed at—“why do you women always have to go back in fashion”—but its con­ ceded as highly feminine. There are other menfolk who


prefer the longer styles, and who will discourage their girl friends from having even an inch or two cut from their tresses. The "crowning glory” concept


is an ever-present argument for girls having longer hairstyles.


Men’s styling But it is not only their own


hair that women are interested in. They are proving to be an increasingly strong influence on men when it comes to choosing styles.


It is tlie woman who notices


that a visit to his hairdresser is long overdue. It is the woman who will encourage him to steer away from the short, back and sides of yesteryear and try Con­ tinental styling.


Mcn’s-saloas now have a more


slick appearance. Professional men's hairdressers (no longer “barbers” ) are well aware that the British male is very conser­ vative and reticent about any­ thing which draws u n d u e attention to himself.


However, they are becoming


more daring — some men are even having their hair tinted. Young executives prefer to


have the side wings of their hair tinted grey to create a maturing effect. But, in contrast, tlie older men, conscious that grey hair is a sign of advancing years, will have their hair tin­ ted to tone with the natural colour! Penning too, has stepped into


the male market—though this is a treatment that is a closely guarded secret between th e stylist and his client. Blow waving is the answer for


those men who have not the nerve to go the whole way and have a perm.


mm CLYNOL


PERMANENT WAVES COLOURANTS


MEMBER OF N.H.F. VIVIENNE HAIR STYLIST 41 MOOR LANE


CLITHEROE TEL. 1189


E V E N I N G A P P O I N T M E N T S r


Mary Byrne HAIR BOUTIQUE


17 YORK STREET


CLITHEROE TELEPHONE 362


Here are I a wise ml Norvic Kil


1. The Kl from the I 2. The gil toes to g;[ 3. The 4-1 for any fcl 4. The GT “Fair weal


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48 WHALLK CLITHEJI


GOOD PARKING WHllI tiiUrLyMV


SANDALS FOR THE III


3 MARKET PLACE - CLITHEROE TELEPHONE: CL1THEKOE 11


HELEN’S REGISTERED HAIRSTYLIST


ASSEMBLY ROOMS WHALLEY


TEL. WHALLEY 3393


.................. .. t


N.H.F. MEMBER


EXPERT GENTLEMEN’S HAIRDRESSING BY


TED HARRIS 98 BAWDLANDS, CLITHEROE


— GOOD PARKING FACILITIES —


DEAN'S HAIRDRESSERS GENTLEMEN!


DON’T FORGET TO PAY A VISIT TO OUR HAIRDRESSING SALON FOR A SPEEDY. GOOD HAIRDRESSING SERVICE


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