bulk -buy discounts into action.


But, to make the most of this strategy, it’s impor tant to keep in mind the di f ferent adver tising channels customers can find you on and how the holiday season impacts that. For example, websi tes typical ly see a lot


less traf f ic during the holidays so consider


rechannelling more ef for ts towards social media and direct marketing.


Customer retargeting can turn one-time clients into regular s. Collect as many email addresses as possible when serving customers over the holidays.


The star t of the year is also a great time to reconnect with clients and customers by sending per sonalised follow-ups or thank -you notes to Chr istmas shoppers. And, while you’re at it, ask for feedback and reviews to improve your of fer ings. Information is a super power and will help pave the way for a successful year of trading ahead.


And, if you’re in retail, don’t be af raid of encouraging a no-questions-asked returns policy which, again, gives you a competitive edge and brings customers returning across your threshold.


New product launches are also one of the best ways to attract attention without of fer ing a discount. You'll put it on your customers' radar by marketing a new product during a sales peak . Then, when the slump hits, your clients have an excuse to return.


However you choose to do it, staying on your customer s' radar increases the chance of them returning soon.


For professional service businesses, the same principles apply. As it’s known many clients reassess their budgets and pause spending af ter the holidays, the key really is about being proactive rather than reactive.


Businesses should resist the urge to cut marketing in January, leading to fewer leads. This is when visibility actually matters most. Use


consultations, webinars, or f ree consultations that could conver t engage.


Because professional services have low overheads, they can also pivot more quick ly to mark et demands.


Create an atmosphere of positivity and collaboration within the work place. Celebrate achievements, encourage open communication and maybe even organise team- building activities. A suppor tive work environment enhances job satisfaction and promotes productivity.


Communicate end-of-year company goals considerably ear lier in


resources and time to meet those objectives.


The New Year slump isn’t inevitable. Whatever your business, don’t start the New Year on the back foot with old bad habits. Instead,


transform the post-Christmas slump into an


opportunity for growth, collaboration, and increased job satisfaction by planning ahead, sustaining marketing, diversifying services, and deepening client relationships. And let’s get those tills jingling again.


www.chalmersnewspr.co.uk PR TOP TIP


“Pitching to local media or partnering with a local influencer about a New Year’s event or campaign can drive traffic without overwhelming the budget.”


105 the year and ensure all staf f have the


January to schedule later. People generally have more time to


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