For every hat that is purchased they plant a tree in Ecuador. They work with a foundation called Jocotoco, an Ecuadorian NGO whose mission is to protect some of the world's most endangered species, conserving their remaining natural habitats by acquiring and managing land as biological reserves. To date, Jocotoco has established a network of 15 reserves, protecting over 30,000 hectares and have planted 1.6 million trees. For more information please explore their website: www.jocotoco.org
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