they work and serve in. Or is this lack of opportunities and encouragement of creative subjects being studied starting to take its toll.
When websites first started to be launched there was a wide range of design and approaches to them. They would cost hundreds of thousands of pounds for the largest companies to produce and most were enjoyable to visit and use. Now they too often all look and work the same, but with just a different logo at the top. Although now, even logs and company names all look the same, as they had to be changed to more simple words and graphics, with the advent of mobile phones. As when the logos appeared on my smaller phone screens they were squashed into too small a space and could not be seen or read properly. So we now just have a largely uniform internet and so maybe there is not so much commercial need for creative designers in businesses, but there is certainly an environmental need for them to brighten our lives.
Maybe businesses see a muted interior design as a safe option, so as to appeal to a wide range of people, rather than doing something interesting that some may not like. Or maybe it is due to the budget available. But putting some colourful art on the walls does not have to cost much. Even if there is art in these places, and a lot have none, on what are just very large brown or white walls; it is usually just in line with the whole colour scheme, so does not offer a point of difference or interest. Damien Hirst has his critics, but at least his work offers colourful designs and even his spot painting prints can be bought for not much these days.
Underlying all of this, is the lack of importance shown to nurturing creative outlets for pupils and students. We have a rich history of designers and artists in the UK and if they were not encouraged at all levels of schooling, we would have lost their genius output. From Sir James Dyson with his vacuum cleaners to Sir Jony Ive at Apple, to Damien Hirst, would they have succeeded without the
educational opportunities that were give them. To keep supporting the current trend to reduce art and design in schools and universities, over more ‘academic’ subjects fails to take into account the importance of the creative arts, over ‘business’ type studies.
But without good art and design there would be no product design or packaging, no effective advertising or marketing, no effective interior design and in fact not much of anything. So yes maths, physics, etc are important, but without encouraging creative people, business, society and our culture will suffer.
Richard Embrey @richardembreyart
103
LIVE24-SEVEN.COM
ENTERTAINMENT ART GUIDE
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