FSM
Access Control
Oldest Racecourse In The World Adopts Latest NFC Ticketing Technology And Digital Wallets
HID’s Event Management Platform and Janam Handheld Scanners Transform Guest Experience at Chester Racecourse with Fast Entry Guaranteed
HID, the global leader in trusted identity solutions, has announced that Chester Race Company, owner of the world’s oldest racecourse still in operation, has adopted Near Field Communication (NFC)-based ticketing technology – the first major sports venue in the UK to adopt an end-to-end solution provided by HID.
Leveraging HID’s Event Management Platform (EMP) and Janam’s rugged XT3 handheld scanners, the organization
has
process, offering a seamless and efficient entry experience at Chester Racecourse.
“Admissions are our first touch point with our guests on a race day, so delivering an excellent customer experience is critical...”
Gareth Simpson, Head of Racecourse Operations at Chester Race Company
28 FSM revolutionized its guest admissions
“Admissions are our first touch point with our guests on a race day, so delivering an excellent customer experience is
critical,” said Gareth Simpson, Head of Racecourse Operations at Chester Race Company. “By adopting HID’s NFC ticketing technology, we’ve transformed the entry process, offering guests the ease of smartphone-based tickets in their Apple or Google Wallets. It’s just like downloading a mobile boarding pass for an airline flight.”
Chester Racecourse’s new system streamlines the ticketing process from purchase to entry. Guests now receive encrypted e-tickets within seconds, downloadable directly to their smartphones, along with guidance about dress code, race program and directions. On race day, reminders appear on guests’ devices as they approach the venue, further enhancing convenience.
Founded in 1539 during the reign of King Henry VIII, Chester Racecourse holds the Guinness World Record as the oldest operational racecourse. Operated by Chester Race Company, the venue welcomes over 200,000 guests annually to its 15-race season, including the renowned Boodles May Festival which features the Chester Cup. The company also manages Bangor-on-Dee and Musselburgh racecourses, alongside diverse catering, hospitality, hotel and recruitment businesses.
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