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Feature
The Role Of Smart Tech In Stadiums In The Wake Of An Energy Crisis
By Chris Wilcox, head of audio visual at North
With the energy crisis hitting Britain harder than ever anticipated, the cost of living has impacted both individuals and businesses alike. As British energy regulator Ofgem lifts the cap on default tariffs meaning that bills could rise by 80% in October, this has forced many families to tighten their belts and will, sadly, close the shutters down for good on many businesses across the UK. Stadiums haven’t dodged the bullet either, and given their enormous size and scale, these costs have been a bitter pill to swallow for many sports clubs and sports management organisations.
By design, stadiums are power-hungry. From lights to heated seating, to scoreboards and broadcasting equipment, stadiums are awash with energy-guzzling requirements to make the guest experience and atmosphere a memorable one. Consuming up to 25,000 KWh during a 90-minute football match, they use enough energy to power more than a dozen homes for an entire year1
. To put this into perspective, it is estimated that
the energy used to run a World Cup stadium could power a small town from kick-off until the final whistle.
At the same time, we are seeing that technology is increasingly playing a bigger role in improving the guest experience within stadiums. It is only within the past five years that we have seen in-seat apps become mainstream for large stadiums, meaning fans can have food, drinks and merchandise delivered to their seats. Likewise, the use of AR technology is playing a bigger role in sport as it offers an enhanced viewing experience for game highlights and advertising deals, with improvements and the installation of LED screens and billboards now commonplace.
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