Stadium Future
FSM
A new set of steps, adjacent to the current steps down from the coach park, will be added during the same close season to manage the flow of fans before and after the match, and will open for the 2025/26 season.
Phase three will see an additional 1901 Club area added to the north stand, which will help boost capacity at the Amex to 32,500 and is due to open in time for the 2026/27 season.
The opening of the Terrace will complete the first phase of improvements and upgrades that has also included new signage, wayfinding and branding which was installed at the stadium this summer, as part of the ongoing enhancement and “Albionisation” of the stadium.
Phase two will see a new-look and redeveloped club store, spanning across two levels, as it undergoes its first major overhaul since the stadium opened its doors in 2011.
The new hospitality area will offer a more pub-like vibe for home fans only. Alongside the Dugout, those will be the only 1901 Club areas that will allow fans to wear replica shirts; and the new members area will be specifically aimed at those fans who want to be at the heart of the atmosphere and show their support
for
the team. As part of this work, the north stand control box will relocate to the north-east corner of the stadium, and the big screen at the north end will be repositioned.
Following the Arsenal match on 4 January, the store and Dick’s Bar closed to begin this refurbishment work, but a new temporary store opened in Bennett’s Field, offering the full range of Albion merchandise with the same opening hours from Wednesday 15 January.
Fans will still be able to shop online and in-person at the new permanent store at Churchill Square in the city centre in the interim period.
The expanded store at the Amex will take up space that previously housed the club museum and Dick’s Bar and better cater for the huge increase in demand, especially on matchdays.
The club museum will relocate to a permanent base in the city centre in 2026/27, with further details being announced in the spring of 2025.
The Terrace will become the new pre-turnstile bar, serving general admission ticket holders, whilst one of the bar areas, servicing supporters on the north concourse, will be renamed as Dick’s Bar when the north concourse is refurbished in the summer of 2025.
Other works planned will include the introduction of safe standing in the North Stand, taking place in 2025, which the club recently confirmed, and in 2027 the relocation of away supporters into the south-west corner of the Amex. This will be in the space currently occupied by the Heineken Lounge and associated seating – with the new away area including safe standing for visiting supporters. Moving the away fans will create a new home fans area directly behind the goal at the south stand end of the stadium, and this is expected to include an additional safe standing area, subject to fan demand.
In addition to all the of the above works at the Amex, the club will also be continuing work on plans to secure a permanent site for a new, purpose-built women’s stadium back in the city.
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