These “heat maps” allow you to quickly find specific, actionable data amid an often overwhelming amount of government numbers and text. Those visual images are also the best way to, first, focus the attention of drivers, maintenance personnel or others and, then, have your audiences remember what was presented.


Speaking of visuals, INFORM Safety incorporates the features of Google Maps. A Google Earth real- time satellite view of traffic backed up at a scale can show drivers and maintenance personnel the value of qualifying for bypass in a way that BASICs and ISS scores never can.


As a carrier safety professional, you know that results often begin at home. Internal company reports are not captured in CSA data. But INFORM Safety allows you to directly export INFORM Safety maps, tables and data visualization images in common computer formats to facilitate comparisons between results on the road and company records back home. INFORM Safety can increase the quality of communication between company departments.


It all begins with showing rather than telling.


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