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PROMAT REVIEW


reinforced that we’re on the right path and gave us even more fuel to keep pushing forward.


Ashley E Foster, GW Becker What brought you to ProMat this year? We came to ProMat 2025 to connect with our vendors, meet new potential customers, stay on top of industry trends, and explore innovative technologies that align with the evolving needs of our customers. It’s a valuable opportunity to see where the industry is heading and how we can continue to deliver smart, reliable lifting solutions.


What new products or technologies have you seen or showcased at the event? We’ve seen a strong focus on automation, predictive maintenance technologies and smart systems integration. Solutions that combine overhead lifting with intelligent control systems or IoT connectivity are becoming more prevalent. We had great conversations around our custom and packaged crane systems.


What trends or technologies have caught your attention at this year’s show? Automation and data-driven maintenance tools are certainly in the spotlight. We’re seeing more interest in how traditional equipment like overhead cranes can be enhanced with smart tech – whether it’s load tracking, safety analytics or remote diagnostics. Sustainability and energy- efficient solutions also stood out as ongoing priorities for many companies.


How do you feel ProMat compares to other industry trade shows you’ve attended? ProMat continues to be one of the most comprehensive trade shows in the material handling space. The size, diversity of exhibitors and level of innovation on display make it a top-tier event. It offers a broader perspective compared to more niche trade shows, which allows for more cross-industry learning.


More than 52,000 people attended this year’s ProMat exhibition in Chicago.


the same lane as you, you’re meeting engineers, plant managers, buyers and tech developers from all corners of the industry. Everyone brings a different set of needs and challenges to the table. Having those kinds of meaningful conversations, where someone shares a specific lifting pain point, is incredibly valuable. It helps us see where the gaps are and inspires us to push our technology further. At OZ Lifting, we take that feedback seriously. It directly fuels how we evolve our products and expand our offerings to better serve the people actually using them.


What has stood out the most to you at this year’s event? Beyond the tech, it’s the energy and curiosity of the attendees that really stuck with me. The conversations at our booth weren’t just “What


does this do?”, they were more like, “How could I use this in my workflow?” or “Could this help us improve safety or efficiency in this specific scenario?”. That level of engagement is incredibly rewarding and helps validate the work we do back home.


What are your biggest takeaways from ProMat 2025? One of the biggest takeaways is how important it is to stay flexible and future focused. Whether it’s lightweight materials, smarter lifting systems or adapting to trends in automation, there’s a clear shift toward innovation that’s practical and user driven. OZ Lifting is already deep into that mindset, listening to our customers, pushing for better design and making sure every product we develop meets a real-world need. ProMat


What has stood out the most to you at this year’s event? The level of collaboration and technology integration has been impressive. It’s clear that more companies are partnering across disciplines – controls, software and machinery – to deliver more complete and intelligent solutions. The energy on the floor and the quality of conversations this year have really stood out.


What are your biggest takeaways from ProMat 2025? The industry is moving fast toward smarter, more connected systems, and customers are prioritising both uptime and long-term value. There’s also a strong emphasis on safety, sustainability and adaptability. ProMat 2025 reinforced the importance of staying agile and proactive in offering solutions that meet tomorrow’s operational challenges today. l


ochmagazine.com | Summer 2025 49


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