INDUSTRY PEOPLE
“The timing is perfect to reintroduce RUD to the market with the emphasis
on telling everyone we are here” Jay Schroeder, western sales manager, The Caldwell Group Inc
of the Crane 1 Services team and look forward to contributing to the company’s continued success. Crane 1 Services has a well-deserved reputation for excellence in the industry, and I am excited to be a part of its future.”
to selling RUD products. They are the best lifting points in the industry, and it allows me to help customers solve their lifting concerns. I think the biggest challenge is to let the distributors and end users know that Caldwell has made a significant investment in inventory, supported by our in-stock program.
“RUD is a high-quality, Germany-manufactured Jay Schroeder
Rockford, Illinois-based The Caldwell Group Inc. has made two significant appointments in Teddy Berman and Jay Schroeder. Berman, regional sales manager, joins Caldwell as its first ever hire as a direct employee in a territory; until now, the company has worked via sales agents. Schroeder, western sales manager, returns to a business with a focus on Caldwell’s RUD line of material handling and lifting devices. Berman brings over 10 years of sales and business development experience from leading companies such as Konecranes America. He will work primarily from his home office in South Carolina with frequent travel to customers. He will be spread across Caldwell, J.C. Renfroe, and RUD brands. Berman, who will cover the Carolinas, Georgia, and
Alyssa Moreno
Tennessee, said: “I came to Caldwell for the exciting opportunity to be a part of the organization’s growth, especially with their clear focus on the continuous improvement of the customer experience. The strong reputation of these three brands in the material handling industry is also something I look forward to representing and helping to build.” Schroeder will be focused on the RUD line, further raising the U.S. profile of a range of rigging products that is already considered best-in-class in Europe and elsewhere in the world. Caldwell already partners with the RUD Group to unite their sales and marketing activities in North America for RUD material handling and lifting devices within a common organization. The RUD portfolio includes slings and lifting points for the most complex tasks for integration into almost any application. Schroeder said: “The reason I came back is the culture at Caldwell and the ability to go back
product, so it takes a certain type of company to be able to deliver it here in North America, keeping lead times short and stock levels high, close to the point of use. The timing is perfect to reintroduce RUD to the market with the emphasis on telling everyone we are here—and here to stay.”
Sticking with Caldwell, the company has introduced the newest members of its Inside Sales and Technical Applications teams, strengthening its connections with distributors, manufacturer reps, end users and more. The company said customers can expect the
best experience for a quicker quote turnaround for custom and standard items, faster response times to questions pre and post sales, as well as having someone on the ground, taking the time to generate a deeper working knowledge of a client’s business. The new team members include Customer Service Rep (CSR) Alyssa Moreno, Regional Account Manager, North Atlantic, who is already helping to manage and grow relationships with new and existing accounts; Christopher Garby, Sales Engineer, who will support Caldwell Custom Design Applications team; Hugo Gutierrez, Technical Sales Rep (Below-the-Hook); and Matt Brennan, Technical Sales Estimator, focusing on specialized custom lifting devices. Prior to joining Caldwell in September, Moreno honed her customer service skills in a fast-paced retail management position, where she was responsible for staffing, sales, and store leadership. Garby hit the ground running in a newly
Chris Garby
“We are thrilled to announce the promotion of Dan Carmichael to
Vice President of Service” Matt Mazzella, President of Mazzella
28 | Spring 2024 |
www.ochmagazine.com
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