Company insight
Whatever you see in the world is from Istanbul
Turkish Cargo has released new commercial films depicting the opportunities offered to the global economy by its mega hub SMARTIST, which is interconnecting the world. With its strategic location allowing cargo to be transported to trade centres across the globe, its likely things you come into contact with everyday have come from Istanbul.
Türkiye’s unique geographical advantage; Turkish Cargo operates from its state-of- the-art facility, SMARTIST, which is one of the most advanced cargo hubs in the world. The global brand showcases its strength and potential in a series of three commercial films.
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The first of these films tells the story of a Barramundi and its transoceanic journey, grown in South Asia and served on the same day at a restaurant in New York. The second film depicts the arrival of a valuable ceramic vase, owned by a Chinese dynasty and auctioned off in Paris, France. Exploring the journey of a Kiwano, grown in Africa, the third film is set in a greengrocer’s shop in Tokyo. The customers of the shop struggle to hide their amazement at hearing that the product has arrived all the way from Istanbul, the ends of each film highlight SMARTIST as: “The logistic centre of the world.”
aising the bar continuously by combining its global flight network of more than 340 destinations with
Turkish Airlines chairman of the board and the executive committee, Professor Ahmet Bolat, states; “We, as Turkish Airlines, have covered a remarkable distance and made great achievements in the course of our journey throughout our country’s aviation history as its national flag carrier. We have always distinguished ourselves from our competitors with service quality beyond expectations, along with our strong foundation and agile structure, we have built SMARTIST, our mega cargo facility that ranks among the largest hubs in the world,” he continued. “With this strategic investment, we have become the bridge of trade between east and west. These achievements stem not only from our unique geographical advantage, but also due to the strategy drawn up in line with the vision, namely “the future is in the skies”, created during the early days of our country’s aviation.
“As the year 2023 is the 100th anniversary of our country’s foundation, this year carries a special significance for
us. As part of the targets of Türkiye for its 100th year, we as Turkish Airlines are committed to deliver much more by taking courage from our accomplishments in the past. We have been turning Istanbul into the logistics centre of the world with the investments we make and the strategies we have created.”
The logistic centre of the world Having been designed as the largest industrial building under single roof at Istanbul Airport, SMARTIST is strategically located. At the crossroads of continents, the hub is situated at a flight distance of four hours to more than 50 countries worldwide. A very wide range of products, from automotive to perishable goods arriving from all corners of the world to the SMARTIST hub, are then distributed worldwide through Turkish Airlines extended network. Furthermore, the mega facility also stands out with its logistics, storage and smart system technologies. Coupling the leadership of Turkish Cargo in terms of flight network, infrastructure and unprecedented geographical advantages of Istanbul, SMARTIST has become an indispensable gateway for international trade. Providing the best connections in terms of transportation to production and trade centres around the world, Turkish Cargo has been developing attractive opportunities with its high-quality service approach to meet the needs of its customers and industry partners. By developing tailored and practical solutions for the ever-increasing demand for logistics, the global air cargo brand aims to provide support to exporters as well, while promoting regional and global trade. ●
Turkish Cargo’s location offers a hub connected to many of the worlds largest trade centres. World Pharmaceutical Frontiers /
www.worldpharmaceuticals.net
www.turkishcargo.com.tr 31
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