COUNTRY FOCUS Ӏ CANADA
GRouND oN SoLID
Claire Bélanger-Parker, executive director of the Crane Rental Association of Canada, provides an overview of the not-for-profit organisation, outlining its growth and some of the issues it is currently engaging with.
Claire Bélanger-
Parker, executive director of the Crane Rental Association of Canada
The Talking
Stick is a symbolic item that CRAC’s chairperson has in their possession for a year until they, in turn, pass it on to the next leader, marking the passage of leadership from one chairperson to the next
spreading the word online
During Covid CRAC has been conducting a series of webinars, educational sessions, and manufacturer profiles. These are available on its website
www.crac-aclg.ca or on its YouTube channel
www.youtube.com/channel/ UCTcZdaqJ3oEPMPAOx7LltcQ Available on its YouTube channel are interviews with:
WrightPlan; Fleet Cost & Care; RedList Software; Tadano America; Manitowoc; Underwriting Agencies of Australia; Manitex International; and Link-Belt. CRAC’s latest webinar with Liebherr (which took place on 1 December) will be published soon. Look out, too, for our video interview with Claire Bélanger- Parker which will be on the Cranes Today website soon.
It was 1998, when a group of crane rental companies in Canada formed a strategic alliance and founded the Crane Rental Association of Canada (CRAC). From its humble beginning as a networking group the organisation has transitioned to a highly effective not-for- profit organisation. The steady transition is a case study for change management in a volatile world. In 2012, CRAC began a review
of the foundational material and set the organisation up for success. Step-by-step policies and procedures were developed, historical documents archived, and accounting policies and processes implemented as the Board of Directors slowly began working toward long-term strategies. In 2017, in support of growth,
the assembly voted to increase to the membership structure – a move which provided stability through the current worldwide pandemic. Along with an increase to membership fees the assembly also voted the most important change to date: to take on advocacy and f
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