REGIONAL REPORT Ӏ ITALY
Zoomlion Europe CEO Davide Cipolla says the company’s strategy is producing results
engine and load-sensing hydraulics designed to combine performance and efficiency.
The crane is compact, meaning it’s
suitable for working in confined spaces and for pick and carry operations. Transport from one construction site to another is quick, easy, and requires no special permits, says Zoomlion. It has a traction and suspension system designed to ensure good performance in off-road applications. It also has an ergonomic driving cab, which can be tilted 20° for improved visibility, while large windows provide an optimal view whilst driving and lifting. The RTC 500 has a large touchscreen display and electronic joysticks for movement control. Davide Cipolla, CEO of Zoomlion
Europe, commented: “Zoomlion Europe is the most important European hub of the Zoomlion Group and on which many investments have been made, so expectations are high. We were and are aware that introducing a new brand - albeit a leader in the East - into the European mainstream is not an easy task, which is why we immediately focused on developing the product, teaming up with major players in the rental sector and using European industrial partners. A few years after starting this adventure, we can say that our strategy is producing the expected results, in terms of both cranes and aerial platforms, including the most challenging ones, namely mobile cranes: completely designed and built by our team in Italy.”
26 CRANES TODAY
How has business been? We have seen a lot of curiosity from customers and opinion leaders. The mobile crane business is really challenging in Europe as it is the most demanding market and our competitors hold strong positions. Nonetheless we see customer segments in the market where we can penetrate meeting customer’s demands and needs with our units and services. We have already opened a multimillion investment in a dedicated facility on our industrial platform in Northern Italy. It is a factory of 10000m2 providing assembling lines for tower cranes and mobile cranes, and where you can also see our AWP stock. The years 2022 and 2023 were
marked by a sui generis growth in construction investments. A growth that many analysts claim will come to a halt, but in actual fact it will be an adjustment, since precisely the growth of the last two years has been extraordinary. Generally, in our business plan we
targeted some European countries to work on the wave one of our project, starting from Italy – that for now has been our first playground. Together with our mother company we have developed an ambitious plan to reach a European market position to reflect our brand reputation.
What crane and lifting products do you offer and for which markets? Lifting products that, four years after being introduced on the European market with the opening of the Italian hub in Senago (Milan), are now available in complete, optimised ranges to meet practical operator requirements. The range of machines distributed by Zoomlion Europe includes tower cranes, mobile cranes and AWPs. These include: the ATC 1000 all terrain crane, designed and built in Italy for Europe; the 60 tonne capacity ATC 960 crane; the 40 tonne capacity ATC 400C City Crane; the RTC 500 rough terrain crane, a lightweight crane also designed and built in Italy, which has a maximum load capacity of 50 tonnes. It features a 37.1-metre four-section telescopic boom with two telescoping modes and continuous 360° rotation; the R90 and R220 tower cranes, which can move loads up to five and ten tonnes along 50 and 65 metres respectively. The R line also features a new ‘Round’ tower section, designed to optimise the space occupied during transport and make assembly and disassembly faster without compromising efficiency or function. In addition, Zoomlion Europe has its range of aerial work platforms, where
Zoomlion’s stand at GIS
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