FOCUS Ӏ TECHNOLOGY
disrupted the traditional taxi, hotel, and entertainment industries, respectively, by using digital technology to offer new services and business models. Digital disruptors are often characterised by their ability to be agile, innovative, and responsive to changing customer needs and preferences, which can give them a competitive advantage over established businesses. In recent years, digital
disrupters have made a significant impact on the construction industry. Innovative technologies are transforming the way we design, build, and operate buildings, roads, bridges, and other infrastructure projects. Technologies facilitating change
and reshaping the construction industry include Building Information Modelling (BIM), Virtual and Augmented Reality
(VR/AR), the Internet of Things (IoT), and Artificial Intelligence (AI). One self-proclaimed digital
disruptor, however, is focussing specifically on the crane procurement process where it claims its digital services can help those looking to rent a crane as well as crane suppliers by increasing both efficiency and transparency for both parties.
MAKING WAVES MyCrane launched just two years ago and has already made waves in the lifting industry via its targeted communications and expansion policies. Its primary offering is a global business-to-business (B2B) platform that allows users to submit details of their lifting requirements in order to receive personalised quotes from a range of registered crane providers.
Geikalo’s love of cranes and passion for the industry is clear
This has expanded to include other tools for the crane industry, such as a marketplace for equipment and support services encompassing engineering and legal consultancy and an inspections app. Regions covered by MyCrane’s
services have also expanded quickly, at first covering the United Arab Emirates, Oman, Kazakhstan and Uzbekistan and now encompassing more than 20 countries across Europe, Asia, North America and the Middle East. MyCrane says it has over 15,000 cranes available through its procurement service already. Amongst others, MyCrane has
attracted the attention of large companies in the Engineering, Procurement and Construction Management (EPCM) sector – with a slew of high-profile clients signing up to use MyCrane’s
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