TECHNOLOGY Ӏ FOCUS


DIGITAL DISRupToRS!


The benefits of digitisation, backed by a tight team with a passion for cranes and extensive crane industry expertise, is the approach to crane procurement being pioneered by online crane rental platform MyCrane.


A digital disruptor is a company or individual that uses technology to create new business models or transform existing industries, often by challenging established


MyCrane


founder and CEO Andrei Geikalo (right) speaking to CT editor Christian Shelton


businesses and their traditional methods. Digital disruptors leverage technology and innovation to create new products or services, change the way things are done,


and create new markets or industries.


Examples of digital disruptors include companies like Uber, Airbnb, and Netflix, which have


34 CRANES TODAY


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