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KNUCKLEBOOM CRANES Ӏ SECTOR SNAPSHOT


ABOVE AND BEYOND


Investment in new facilities and continuing product innovation demonstrate a vibrant knuckleboom sector. Cranes Today reports.


Investment in facilities is usually a sure-fire indicator of a healthy company bank balance. Nothing demonstrates ‘success’ as effectively as a gleaming new R&D centre or shiny sales and service centre. They’re a proclamation: ‘we’re here’, ‘we’re doing well’, and ‘we’re investing in the future’. Currently some of the


knuckleboom loader crane sector’s biggest players are showcasing brand spanking new facilities. First, Austrian crane and work


platform manufacturer Palfinger has announced it is expanding its presence in Sweden with a new sales and service centre. The new 4,000 square metre Palfinger


Palfinger’s


new sales and service centre in Jordbro, Sweden


sales and service location has opened in Jordbro, around 26 km south of Stockholm. According to Palfinger the new centre has five service lines with state-of-the-art equipment and is staffed by a tight team of experts. The investment, says Palfinger,


is part of the company's strategy to intensify its sales and after-sales activities in the core region around Stockholm and is in line with its aims to drive its own distribution strategy forward. “While other companies are withdrawing from some markets, we are increasing our service presence and thus focussing even better on our customers and their


needs in our core regions, such as Stockholm,” says Gerhard Sturm, senior vice president global sales & service at Palfinger. “As a full solution provider, we are specifically driving forward our own distribution strategy.” The network expansion follows


the takeover of the Swedish sales partner Hinz three years ago. “Today’s opening is the best example of the successful transition from Hinz to Palfinger and of how the future can be proactively shaped,” Sturm said at the official opening of the new branch in December 2023. “It is our strategy to be as close to the customer as possible.


16 CRANES TODAY


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