opportunities for growth in years to come. The area is attracting attention thanks to its potential for further development and the ever-rising demand for quality laundry and drycleaning services.
T
Since 2010, the demand for laundry and drycleaning services in the Middle East has increased significantly. The region has a population of more than 400 million people, and consists of countries such as Saudi Arabia, the UAE, Qatar, Egypt and Israel among others. Constantly rising living standards in the region and the overall improvement of the economic situation in most of regional states accounts for the upswing in fortunes. The growth is ongoing despite the existing problems, particularly high inflation rates and the threat of major trade wars, initiated by the Trump administration. So vibrant are the prospects that the TRSA, the Association for linen rental
he Middle East textile care market is being eyed up by the major global players for its positive
businesses in the USA has revived plans to launch a Middle East Chapter of the organisation. TRSA CEO Joe Ricci explains: “For clarification, pre-pandemic TRSA began the process of establishing a chapter in the Middle East with an event to launch it scheduled in conjunction with Clean Middle East. We were working with individuals with expertise in the region including NewGen UK (David [TSA UK CEO] and Rob Stevens’s consulting firm) and supplier members operating. The plans were announced at the time but unfortunately the event and subsequent efforts were cancelled.
“Based on discussions with suppliers in the region including consultants, ABS, Jensen and others, we are working to relaunch this effort.”
NewGen UK is a UK consultancy firm with vast experience of both building and operating laundries within both Europe and the Middle East state they are seeing a significant upturn in requests for support since Covid from locations within the
Middle East. Robert Stevens, a director of NewGen says:” Generally (but certainly not exclusively), most of the new build projects are coming from Saudi Arabia, some medium to small size along with very large projects based around some of the Mega projects within the Kingdom – Neom, The Red Sea, Amaala to name a few. It is not unusual to be designing laundries circa 1.5m pieces of linen per week and 300k uniforms in the middle of the desert with no utilities which slowly evolve into mega resorts - these are really exciting projects to be involved with.
“Within the more established markets such as Qatar, UAE, Kuwait there is more focus on exit, mergers and acquisition of existing facilities – here NewGen are often engaged to improve the business performance prior to an exit or conversely supporting potential purchasers with Due Diligence. The requests for brand new projects that are not replacing existing facilities in these more mature markets is well down from the peak in 2010 where
NEW PROJECTS: According to consultancy Newgen UK, generally (but certainly not exclusively), most of the new build projects are coming from Saudi Arabia, some medium to small size, along with very large projects based around some of the mega projects within the Kingdom – Neom, The Red Sea, Amaala to name a few
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